Course description

Arts of Design (3 credits)

Arts of Design is a subject combining arts and science, manufacture and daily life; with both practical art design activities and theoretical research. Design Arts primarily looks at the rules and principles in arts design, while it introduces the modern scientific progresses and value judgment system to the field of design, which meets the need of both humanities and aesthetics. Such subject helps students master the basic theory and professional skills. Meanwhile, students can use common vision to promote Public Environment Arts, Decorative Murals, Digital Interactive Arts, Glass Art, Visual Arts Building, Urban Art and Arts Building Structure.

Design of communication (3 credits)

Design of communication is a compulsory course. It is a systematical mapping and integration for knowledge in both the subject of Art and Design and the subject of Communication. Besides, it aims at analyzing and researching in the development and producing of art design products; in the creation and completion of architectural, urban and spacious design objects; as well as the spreading of art design products and customers’ acceptance of them.

Research Methodology and Application (6 credits)

Research Methodology for this discipline is a part of great significance in the system of Art Design. Both research methodology of Art and research methodology of design will be covered, highlighting a combined approach to both theory and practice. The nature of the course, Research Methodology in Art Design will be positioned as a study of various theories, contents, and methodologies in activities concerning art and design.

Theory and Practice of Design I (3 credits)

This course is a core course in the Art Design’s curriculum. It helps the students to master and build their professional deign logic and methodology systems in practice—to analyze, sort out, categorize and then finally to solve the problems.

Theory and Practice of Design II (6 credits)

This course will provide a broader and pluralistic platform, with a few practical case studies, organize a focus and step-by-step training on design methods, in order to cultivate students’ cross-disciplinary thinking and the capabilities to have an overall control to a large design project.

Introduction to Methodology in Design Management (3 credits)

This course is a core course in the Design Management’s curriculum. It will help the students to understand the relationship between design management and company innovation, and the connection between business strategies and design strategies, also facilitate them to grasp the management methods for a design project or/ and a design team efficiently.

Design Brand Strategy and Practice (6credits)

This course is designed to introduce brand management knowledge, including the meaning and value of brands, brand development, brand positioning and re-positioning, and brand performance assessment. Students will understand the relationship between design and brand, and learn to use relevant theories, concepts and models to guide their design decisions.

History of Urban and Architecture Development (3credits)

History of Urban and Architecture Development focuses on the systematical introduction of both the origins and development of architecture and cities, from the perspective of architecture history and humanities. The contents are: prehistoric architecture and urban city, the birth of city in Mesopotamia, the ancient Egyptian architecture and city, ancient Greek - Roman cities, medieval Christianity, Baroque architecture and commercial city, as well as modern architecture and modern industrial city. It is a multi-disciplinary study of the history of architecture and urban development in aspects including politics, economy, culture, religion, society, urban planning. Meanwhile, strategic ideas have been proposed to future urban development. Through an all-round research of architectural and urban development, student’s ability in politics, economy culture, history, social development strategy research, urban geography, urban planning and architecture, urban management will be enhanced.

Fundamentals of Cultural Heritage Conservation and Practice (6 credits)

An emerging topic in the field of art and design, Cultural Heritage Conservation is an interdisciplinary study of history, culture, anthropology, and sociology. We will cover a range of subjects and issues that affect contemporary heritage conservation practice, including the history of heritage conservation in China and Western countries, planning and design of protection practices of urban cultural resources, research and preservation of historical blocks, policy of urban heritage conservation, heritage preservation and tourism, historical and philosophical underpinnings of heritage preservation, and future of global heritage preservation.

Digital Display Design and Practice (3 credits) (Elective course)

This course centers upon building the knowledge system of display design under the guideline of digitalization theory. Digital display design utilizes information communication technologies to engage in various display activities and fulfill the goal of exhibition.

Readings of Design Classics (3 credits) (Elective Course)

Interpretation of classics is made through the use of books, libraries and the Internet to study classical design and relevant methods, to understand the designers who have created the classical design products, the relevant background and the main issues in design.

Architecture and Space (3 credits) (Elective Course)

Architecture and Space is a selective course, from study in the relationship building space, space and actors, to the relationship between space and space, to the beginning of space, continuing conversion disappearance departure, students will form mastery of space possibility, training students’ ability in self-understanding and self-beyond the design capacity.

Theory and Practice of Urban Public Art (3 credits) (Elective Course)

This course is based on the research and outlook on Chinese culture and contemporary public art and urban public space landscape. Problems in reality will be looked at from the prospective of history, society, and humanities. It is a systematically and theoretically organized course on public art and culture. Students’ knowledge in theory of public art, architecture, environmental art, urban design, art and design theory and urban construction and management etc. will be enlarged.

Consumer Behavior (3 credits) (Elective course)

This course will introduce the influence that consumer behavior has on marketing activities. It will explain the key concepts and theories used in the study of consumer behavior and analyze the trends in consumer behavior. Students will learn to apply theories and concepts to design strategies and processes.

Internship (3 credits)

For a master program, internship is an essential link in nurturing talents; it is a compulsory subject that all master candidates must fulfill. The purpose of the internship course is to improve the quality of teaching and learning, to cultivate practical abilities and innovative spirits among students, to prepare the in-campus students for the future challenges by bringing them to the society in advance, to enhance students' understanding of the specialty knowledge, to nurture and improve students' ability and skills in self-discovery, analysis, and problem-solving.

Thesis (3 credits)

All students must submit a master degree thesis (with no less than twenty thousand words, excluding footnotes, notes, and references), and undergo a thesis defense. All students must follow the format requirements of MUST for the writing of the thesis.

Design Work (3 credits)

Design is a teaching course for overall design; it is designed to facilitate students to apply the knowledge they gain in their two-year study at the university to work with a complete design theme, which contributes to a comprehensive training for students to tackle a design project systematically and entirely.

Academic Activities (1 credit)

Students are required to participate in at least ten academic activities that are recognized by the Faculty of Humanities and Arts, such as the famous scholars’ seminars held on campus. Students are required to complete and hand in a one-page report for each activity.