Study Plan

First Year

Course Code

Course Name

Type

credits

Required Professional Courses

BJ1001

Introduction to Journalism

C

3

BJ1002

Introduction to Communication

C

3

BJ1003

Introduction to News Service

C

3

BJ1011

Advertising

C

3

General Education Courses

University English

C

20

University Chinese

C

3

Advanced Mathematics

C

3

General Study of Chinese Culture

C

3

General Study of Western Culture

C

2

Physical Education

C

1

Second Year

Course Code

Course Name

Type

credits

Required Professional Courses

BJ1004

New Communication Media and Development

C

3

BJ1005

Media Operation and Management

C

2

BJ1006

Laws and Ethics of Communications

C

2

BJ1007

Introduction to Economics

C

3

BJ1008

Introduction to Psychology

C

2

BJ1009

Sociology

C

2

BJ1013

Internet Content Design and Creation

C

2

BJ1017

Advertisement Planning and Creation

C

3

BJ1020

Fundamentals of Photography

C

2

BJ1022

Mass Media and Social Changes

C

2

BJ1023

Internet Marketing and Planning

C

2

General Education Courses

Physical Education

C

1

* General Elective - science and technology

E

4

* General Elective - Social Sciences and Humanities

E

2

* General Elective- Literature, Arts, Languages and Writing

E

4

Third Year

Course Code

Course Name

Type

credits

Required Professional Courses

BJ1010

Marketing

C

3

BJ1012

Business Statistics

C

3

BJ1014

Integrated Marketing Communication

C

3

BJ1015

Cross-cultural Communication

C

2

BJ1019

Market Research

C

3

BJ1021

Techniques in Communication

C

3

Choose one major from the following three majors

Major: Journalism

BJJ001

News Reporting and Writing

C

4

BJJ002

News Editing and Editorial Writing

C

4

BJJ004

History of Foreign Journalism and Communication

C

2

** Elective Courses --( other two majors or elective courses )

E

12

Major: Communication

BJC001

History of Chinese Journalism and Communication

C

2

BJC003

Principles and Application of Journalism and Communication via the Internet

C

3

BJC005

Computer Aided Journalism

C

2

BJC006

Introduction to Internet Communication

C

2

BJC007

Media and Society

C

2

** Elective Courses --( other two majors or elective courses )

E

9

Major: Advertising

BJA002

Advertisement Writing

C

2

BJA004

Advertisement Aesthetics

C

2

BJA005

Advertising Studies

C

2

BJA006

Consumer Behavior

C

3

BJA007

Visual Communication

C

2

** Elective Courses --( other two majors or elective courses )

E

10

Fourth Year

Course Code

Course Name

Type

credits

Required Professional Courses

BJ1016

Public Relations

C

2

BJ1018

Media Strategies and Planning

C

3

BJ1024

Communication Research Methodology

C

3

Graduation Thesis and Internship

C

10

Choose one major from the following three majors (same major as year 3 ) :

Major: Journalism

BJJ003

In-depth Reporting

C

2

BJJ005

History of Chinese Journalism and Communication

C

2

** Elective Courses --( other two majors or elective courses )

E

6

Major: Communication

BJC002

Introduction to World Communication

C

2

BJC004

Interpersonal Communication

C

2

** Elective Courses --( other two majors or elective courses )

E

8

Major: Advertising

BJA001

Media Morphology

C

2

BJA003

Art Design in Advertisement

C

3

** Elective Courses --( other two majors or elective courses )

E

6

Attachment Ⅰ

General Studies Course

Course Code

Course Name

Type

credits

Science and Technology

GSS001

Astronomy

E

2

GSS002

Earth Science

E

2

GSS004

Life Science

E

2

GSS003

Environmental Science

E

2

GSS018

Introduction to Information Science and Technology

E

2

GSS019

Fundamentals of Traditional Chinese Medicine for Maintaining Good Health

E

2

GSS020

Creative Problem Solving

E

2

GMS001

Masters Series of Science and Technology

E

2

GSS013

Special Topic in Science and Technology (1)

E

2

GSS014

Special Topic in Science and Technology (2)

E

2

GSS015

Special Topic in Science and Technology (3)

E

2

GSS016

Special Topic in Science and Technology (4)

E

1

GSS017

Special Topic in Science and Technology (5)

E

1

Social Sciences and Humanities

GSH021

Introduction to Philosophy

E

2

GSH022

Introduction to Aesthetics

E

2

GSH023

Introduction to Law

E

2

GSH024

Introduction to Psychology

E

2

GSH007

Creative Studies

E

2

GSH025

Fundamentals of Economics

E

2

GSH009

Sociology

E

2

GSH026

Introduction to Political Science

E

2

GSH027

Celebrities’ Forum

E

1

GSH028

Introduction to University Studies

E

1

GSH008

Masters Series Seminar

E

1

GHS001

Special Topic in Humanities (1)

E

2

GHS002

Special Topic in Humanities (2)

E

1

GSH016

Special Topic in Social Sciences (1)

E

2

GSH017

Special Topic in Social Sciences (2)

E

2

GSH018

Special Topic in Social Sciences (3)

E

2

GSH019

Special Topic in Social Sciences (4)

E

1

Literature, Arts, Languages and Writing

GSA014

Appreciation of Chinese Drama

E

1

GLL002

Selective Readings of Contemporary Chinese Novels

E

1

GLL003

Selective Readings of Traditional Chinese Poems in Tang Dynasty (1)

E

1

GLL004

Selective Readings of Traditional Chinese Poems in Tang Dynasty (2)

E

1

GLL005

Selective Readings of Traditional Chinese Poems in Song Dynasty (1)

E

1

GLL006

Selective Readings of Traditional Chinese Poems in Song Dynasty (2)

E

1

GLL007

Selective Readings of Traditional Chinese Novels (1)

E

1

GLL008

Selective Readings of Traditional Chinese Novels (2)

E

1

GLL009

Research and Practice on Contemporary Poems (1)

E

1

GLL010

Research and Practice on Contemporary Poems (2)

E

1

GLL011

Selective Readings of Masterpieces in World Literature (1)

E

1

GLL012

Selective Readings of Masterpieces in World Literature (2)

E

1

GLT001

Special Topic in Literature (1)

E

2

GLT002

Special Topic in Literature (2)

E

1

GSA013

Appreciation of Chinese Music

E

1

GLL013

Appreciation of Chinese Painting and Calligraphy

E

1

GSA023

Appreciation of Western Arts

E

1

GSA022

Appreciation of Western Music

E

1

GSA036

Appreciation of Culture and Arts

E

1

GSA024

Appreciation of World Movie Masterpieces

E

1

GSA026

Appreciation of Photographic Art

E

1

GLL014

Calligraphy (1)

E

1

GLL015

Calligraphy (2)

E

1

GLL016

Sketching (1)

E

1

GLL017

Sketching (2)

E

1

GLL018

Color Painting (1)

E

1

GLL019

Color Painting (2)

E

1

GAT001

Special Topic in Arts (1)

E

2

GAT002

Special Topic in Arts (2)

E

1

GLL020

Public Speaking

E

1

GLL021

Debating Eloquence

E

1

GLL022

Practical Writing (1)

E

1

GLL023

Practical Writing (2)

E

1

GLL024

Introduction to News Reporting and Writing (1)

E

1

GLL025

Introduction to News Reporting and Writing (2)

E

1

GLL026

Special Topic in Language and Writing (1)

E

2

GLL027

Special Topic in Language and Writing (2)

E

1

GLL028

Introduction to Mandarin Chinese (1)

E

1

GLL029

Introduction to Mandarin Chinese (2)

E

1

GLL030

Introduction to Cantonese (1)

E

1

GLL031

Introduction to Cantonese (2)

E

1

GLL032

Portuguese (1)

E

1

GLL033

Portuguese (2)

E

1

GLL034

Portuguese (3)

E

1

GLL035

Portuguese (4)

E

1

GLL036

French (1)

E

1

GLL037

French (2)

E

1

GLL038

French (3)

E

1

GLL039

French (4)

E

1

Attachment Ⅱ

Other Elective Courses

Course Code

Course Name

Type

credits

BJE001

Management and Administration of Advertisement

E

2

BJE002

Printing and Advertising

E

3

BJE003

Digital Art

E

2

BJE004

Public Opinion

E

2

BJE005

Advertising Film Planning and Production

E

2

BJE006

Broadcasting and Television News

E

2

BJE007

Fundamentals of Network Communication

E

2

BJE008

Computerized Publication Design

E

3

BJE009

Audiovisual Editing

E

3

BJE010

Audiovisual Production

E

3

BJE011

Media Criticism

E

2

BJE012

Advertising Culture

E

2

BJE013

Communication Strategy

E

2

BJE014

Photograph Analysis

E

2

BJE015

Special Topic in Journalism (1)

E

2

BJE016

Special Topic in Journalism (2)

E

3

BJE017

Special Topic in Communication (1)

E

2

BJE018

Special Topic in Communication (2)

E

3

BJE019

Special Topic in Advertising (1)

E

2

BJE020

Special Topic in Advertising (2)

E

3