Bachelor of Arts in Journalism Communication - Study Plan

1. Academic Profession: Social Science

2. Course Duration: 4 years

3. Teaching Language: Chinese/English

4. Teaching Method: Face-to-face

5. 143 credits are required for the completion of this course and are assigned 
  as follows:

  I. Complete 73 credits of required courses of attachment 1;

  II. Complete 15 credits of selected professional courses of attachment 2;

  III. Complete 12 credits of any group of the other two professional courses
   of attachment 2 or the elective courses of attachment 3;

  IV. Complete 43 credits of the courses of attachment 4, which are assigned
   as follows:

- Complete 33 credits of required courses

- Select 4 credits of Science and Technology Courses

- Select 2 to 4 credits of Social Sciences Courses

- Select 2 to 4 credits of courses of Humanities and Arts Courses

6. Requirements for graduation:

Upon approval from the Senate of the University, a Bachelor's Degree will be conferred on a student when he or she has:
1. completed and met the requirements prescribed in the study plan od his or her program within the specific study period*
2. abided by the regulations of the University
3. cleared all fees and charges and returned all University property and equipment borrowed

*Students admitted from the academic year 2017/2018 onwards are required to achieve a cumulative GPA of 2.0 or above in order to graduate.

Attachment 1

Course Name

Type

Hours

Credits

Introduction to Journalism

C

45

3

Introduction to Communication

C

45

3

Introduction to News Service

C

45

3

Advertising

C

45

3

Planning and Creative Strategy

C

45

3

Intercultural Communication

C

45

3

Public Relations

C

45

3

Introduction to Radio and Television

C

45

3

Integrated Marketing Communication

C

45

3

Audience Analysis

C

45

3

Quantitative Communication Research Methods

C

45

3

Qualitative Methods in Communication

C

45

3

Social Statistics

C

45

3

Basic Photography

C

45

3

Mass Media and Social Changes

C

45

3

Mass Communication and Popular Culture

C

45

3

Laws and Ethics of Communications

C

45

3

Media Operation and Management

C

45

3

Public Speaking

C

45

3

Organizational Communication

C

45

3

Visual Storytelling

C

45

3

Graduation Project

C

-

6

Internship

C

-

4


Attachment 2

Course Name

Type

Hours

Credits

Major: Journalism

 

 

 

News and Editorial Writing

C

45

3

In-depth Reporting

C

45

3

News Editing

C

45

3

International News Reporting

C

45

3

History of Journalism and Communication of China and Foreign Countries

C

45

3

 

 

 

 

Major: Communication

 

 

 

New Media Communication and Development

C

45

3

Radio and Television News Reporting

C

45

3

Multimedia Production

C

45

3

Web Design

C

45

3

Digital Imaging

C

45

3

 

 

 

 

Major: Public Relations and Advertising

 

 

 

Consumer Behavior

C

45

3

Brand Study

C

45

3

Visual Communication in Advertising

C

45

3

Advertising Copywriting

C

45

3

Document Writing and Secretarial Practice

C

45

3

 

Attachment 3

Course Name

Type

Hours

Credits

Special Topic in Journalism

E

45

3

Special Topic in Communication

E

45

3

Special Topic in Public Relations and Advertising

E

45

3

 

Attachment 4

Course Name

Type

Hours

Credits

University English I

C

90

6

University English II

C

60

4

University English III

C

60

4

University English IV

C

90

6

University Chinese

C

45

3

Advanced Mathematics

C

45

3

General Study of Chinese Culture

C

45

3

General Study of Western Culture

C

30

2

Physical Education I

C

15

1

Physical Education II

C

15

1

 

 

 

 

Science and Technology

 

 

 

Astronomy

E

30

2

Earth Science

E

30

2

Life Science

E

30

2

Environmental Science

E

30

2

Materials Science and Energy Science

E

30

2

Introduction to Information Technology

E

30

2

Health Promotion in Traditional Chinese Medicine

E

30

2

Masters Series of Science and Technology

E

30

2

Special Topic in Science and Technology (1)

E

30

2

Special Topic in Science and Technology (2)

E

30

2

Special Topic in Science and Technology (3)

E

30

2

 

 

 

 

Social Sciences

 

 

 

Introduction to Law

E

30

2

Fundamentals of Economics

E

30

2

Introduction to Politics

E

30

2

Sociology

E

30

2

Introduction to Psychology

E

30

2

Introduction to International Relations

E

30

2

Introduction to Education

E

30

2

Science of Administration

E

30

2

Special Topic in Social Science (1)

E

30

2

Special Topic in Social Science (2)

E

30

2

Special Topic in Social Science (3)

E

30

2

 

 

 

 

Humanities and Arts

 

 

 

Introduction to Philosophy

E

30

2

Introduction to Aesthetics

E

30

2

Chinese Drama Appreciation

E

15

1

Selective Readings of Modern Chinese Literature

E

15

1

Appreciation of Traditional Chinese Tang Poems

E

15

1

Selective Readings of Traditional Chinese Poems in Song Dynasty

E

15

1

Selective Readings of Masterpieces in World Literature

E

15

1

Chinese Folk Music Appreciation

E

15

1

Chinese Fine Art Appreciation

E

15

1

Western Arts Appreciation

E

15

1

Western Music Appreciation

E

15

1

Appreciation of Culture and Arts

E

15

1

Chinese Calligraphy

E

15

1

World Cultural Heritage in China

E

15

1

National Treasures Appreciation

E

15

1

Special Topic in Introduction to Foreign Language Learning (1)

E

30

2

Special Topic in Introduction to Foreign Language Learning (2)

E

30

2

Special Topic in Introduction to Foreign Language Learning (3)

E

30

2

Special Topic in Humanities and Arts (1)

E

15

1

Special Topic in Humanities and Arts (2)

E

15

1

Special Topic in Humanities and Arts (3)

E

15

1

Note: New Study Plan is suitable for or after 2012/2013 Academic Year