Vice President Tong Ka Lok （right） presented the certificate of appreciation to Mr. Lo Cheuk Ming (middle)
Sponsored by Macau Foundation, hosted by MUST Alumni Federation, and co-organized by Student Affairs Office, the second lecture of Forum of Innovation and Entrepreneurship –“Starting Business in the Context of Internet Plus”was held on April 12, 2016 at N317 of the library building. Mr. Li Wei, Marketing Director and one of the founders of an O2O online platform called “Kai Dian Mall” was invited as the speaker, and the MC was Mr. Tong Cheuk Yin, DJ of program “Be Vigorous Everyday”from Macau Radio. The guests who attended the lecture included: Dr. Tong Ka Lok, Vice President of MUST, Mr. Lo Cheuk Ming, Chairman of Macau “Kai Dian Mall”Catering Service Co., Ltd., Mr. Leung Ka Yin, Member of the board of “Kai Dian Mall”, Mr. Ho Kim Fung, investor and one of the founders of “Kai Dian Mall”, Prof. Lin Zhi Jun, Dean of School of Business, Prof. Xie Fei Fan, Dean of Faculty of Hospitality and Tourism Management, Prof. Zhang Zhi Qing, Executive Vice Dean of Faculty of Humanities and Arts, and Prof. Fang Quan, Executive Vice Dean. About 200 MUST teachers and students also attended the lecture.
Established in 2015, Macau “Kai Dian Mall” Catering Service Co., Ltd. was the only national platform offering one-stop services for catering. “Kai Dian Mall” O2O platform is its major project, aiming to provide resources of qualified catering brands and other related industries so that people can easily realize their dream of opening shops. In June 2015, “Kai Dian Mall” Catering Service Co., Ltd. was chosen as one of the first companies that entered Macau Innovalley in Heng Qin with its innovation and industrialization.
Mr. Li said that investors encountered various problems such as information shortage and lack of consistency in traditional mode. “Internet Plus” provides solutions to these problems, infusing fresh blood to the traditional industries and motivating the youth entrepreneurs. Featuring “catering brands franchise with internet plus”, the company aims at customers’ individualized need. Till now, more than a hundred catering brands have chosen “Kai Dian Mall”. It connects all the resources of opening shops and raw material suppliers for one-stop services on starting business of catering, providing brands to franchisees, choosing shop location, catering licenses, design and decoration.
Mr. Li also shared the experiences of “Kai Dian Mall” in the context of internet plus, teaching the university students how to seize the chance to start business.
