Study Plan

I. Program Duration

The normal study period of Master of Communication program is 2 years. The maximum study period is 3 years.

(Students admitted in or before academic year 2018/2019, please refer to the rules and regulations as stipulated in the intake academic year study plan)

II. Study Mode

Lectures

III. Medium of Instruction

Chinese or English

IV. Major

  1. Integrated Marketing Communication
  2. Global Communication
  3. Strategic Communication

V. Course Structure

Table 1: Core courses (18 credits)

Course Code

Course Title

Credits

MACZ01

Communication Theory

3

MACZ02

Communication Research methods

3

MACZ04

Media and Cultural Studies

3

MACZ03

Globalization and Communication

3

MACZ05

Creative Strategy and Implementation

3

MACZ06

Brand Strategy and Communication

3

Table 2: Major courses* (9 credits)

Integrated Marketing Communication

Course Code

Course Title

Credits

MACE01

Integrated Marketing Communication

3

MACE02

Insights Into Consumer Behavior

3

Global Communication

MACE03

Intercultural Communication

3

MACE04

Global Media: Politics, Economics and Ethics

3

Strategic Communication

MACE05

Strategic Communication

3

MACE06

Crisis Communication

3

* The University has the ultimate right to decide which course or whether the course will be opened for all Major subjects.

Table 3: Thesis (12 credits)

Course Code

Course Title

Credits

MACZ00

Thesis 

12 

Table 4: Others (5 credits)

Course Code

Course Title

Credits

MACZ07

Academic year research paper

 4 

MACZ08

Academic activities

 1

VI. Teaching Requirements

1. Students are required to complete six core courses, two courses under specific major, one course from the other two majors, academic activities (ten times of attendance) during the first 3 semesters to gain 32 credits.

2. Students are required to complete an original research master’s thesis in no less than 20,000 words and pass the thesis oral defense.

3. After finishing each course, students will be assessed based on regulations established by the instructor and the Faculty.

VII. Study Time
1. The duration for taking all courses is 18 months and the duration for thesis writing is 6 months.
2.
Classes will generally be scheduled at nights (19:00-22:00) in weekdays or weekend.

VIII. Graduation Requirements
Upon approval from the Senate of the University, a Master’s Degree will be conferred on a student when he or she has:

  1. Completed and met the requirements prescribed in the study plan of his or her program within the specific study period, and achieved a cumulative GPA of 2.50 or above (excluding dissertation)
  2. Abided by the regulations of the University
  3. Cleared all fees and charges and returned all University’s property and equipment borrowed

If students pass all courses required in Table 1, 2 and 4 above with a cumulative GPA of 2.5 or above, but fail to submit or pass the final thesis oral defense during the specified period, he/she can only get a completion certificate.

Note: All curriculums and study plans are based on the newest announcement of the Boletim Oficial da Região Administrativa Especial de Macau.

In case of any discrepancy, the Chinese version shall prevail.

Programme

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