I. Program Duration
The normal study period of Master of Communication program is 2 years. The maximum study period is 3 years.
(Students admitted in or before academic year 2018/2019, please refer to the rules and regulations as stipulated in the intake academic year study plan)
II. Study Mode
Lectures
III. Medium of Instruction
Chinese or English
IV. Major
- Integrated Marketing Communication
- Global Communication
- Strategic Communication
V. Course Structure
Table 1: Core courses (18 credits)
Course Code |
Course Title |
Credits |
MACZ01 |
Communication Theory |
3 |
MACZ02 |
Communication Research methods |
3 |
MACZ04 |
Media and Cultural Studies |
3 |
MACZ03 |
Globalization and Communication |
3 |
MACZ05 |
Creative Strategy and Implementation |
3 |
MACZ06 |
Brand Strategy and Communication |
3 |
Table 2: Major courses* (9 credits)
Integrated Marketing Communication |
||
Course Code |
Course Title |
Credits |
MACE01 |
Integrated Marketing Communication |
3 |
MACE02 |
Insights Into Consumer Behavior |
3 |
Global Communication |
||
MACE03 |
Intercultural Communication |
3 |
MACE04 |
Global Media: Politics, Economics and Ethics |
3 |
Strategic Communication |
||
MACE05 |
Strategic Communication |
3 |
MACE06 |
Crisis Communication |
3 |
* The University has the ultimate right to decide which course or whether the course will be opened for all Major subjects.
Table 3: Thesis (12 credits)
Course Code |
Course Title |
Credits |
MACZ00 |
Thesis |
12 |
Table 4: Others (5 credits)
Course Code |
Course Title |
Credits |
MACZ07 |
Academic year research paper |
4 |
MACZ08 |
Academic activities |
1 |
VI. Teaching Requirements
1. Students are required to complete six core courses, two courses under specific major, one course from the other two majors, academic activities (ten times of attendance) during the first 3 semesters to gain 32 credits.
2. Students are required to complete an original research master’s thesis in no less than 20,000 words and pass the thesis oral defense.
3. After finishing each course, students will be assessed based on regulations established by the instructor and the Faculty.
VII. Study Time
1. The duration for taking all courses is 18 months and the duration for thesis writing is 6 months.
2. Classes will generally be scheduled at nights (19:00-22:00) in weekdays or weekend.
VIII. Graduation Requirements
Upon approval from the Senate of the University, a Master’s Degree will be conferred on a student when he or she has:
- Completed and met the requirements prescribed in the study plan of his or her program within the specific study period, and achieved a cumulative GPA of 2.50 or above (excluding dissertation)
- Abided by the regulations of the University
- Cleared all fees and charges and returned all University’s property and equipment borrowed
If students pass all courses required in Table 1, 2 and 4 above with a cumulative GPA of 2.5 or above, but fail to submit or pass the final thesis oral defense during the specified period, he/she can only get a completion certificate.
Note: All curriculums and study plans are based on the newest announcement of the Boletim Oficial da Região Administrativa Especial de Macau.
※In case of any discrepancy, the Chinese version shall prevail.