Master of Arts in Communication
Study plan
I. Program Duration
The normal study period of Master of Arts in Communication program is 2 years. The maximum study period is 3 years. (Students admitted in or before academic year 2018/2019, please refer to the rules and regulations as stipulated in the intake academic year study plan)
II. Study Mode
Lectures
III. Medium of Instruction
Chinese or English
IV. Academic Field
Communication and Media Studies
V. Major
Integrated Marketing Communication
New Media Communication
VI. Course Structure
Table 1: Core courses (12 credits)
Course Code |
Course Title |
Credits |
MACC01 |
Communication Theories |
3 |
MACC02 |
Research Methods in Social Sciences |
3 |
MACC03 |
Social Statistical Analysis |
3 |
MACC04 |
Culture, Media and Globalization |
3 |
Table 2: Major courses* (3 credits)
Integrated Marketing Communication |
||
Course Code |
Course Title |
Credits |
MACC05 |
Principles of Integrated Marketing Communications |
3 |
New Media Communication |
||
MACC06 |
Frontiers in New Media Research |
3 |
* The University has the ultimate right to decide which course or whether the course will be opened for all Major subjects.
Table 3: Elective courses* (9 credits)
Select three elective courses from the following eight courses
Integrated Marketing Communication |
||
Course Code |
Course Title |
Credits |
MACM01 |
New Media Psychology |
3 |
MACM02 |
Social Network Analysis |
3 |
MACM03 |
Data Acquisition and Analysis |
3 |
MACM04 |
Special Topics in Science, Health and Risk Communication |
3 |
MACM05 |
Research Report Writing in Communication |
3 |
MACM06 |
Visual Communication |
3 |
MACM07 |
Consumer Insights |
3 |
MACM08 |
Brand Strategy and Communication |
3 |
New Media Communication |
||
MACM01 |
New Media Psychology |
3 |
MACM02 |
Social Network Analysis |
3 |
MACM03 |
Data Acquisition and Analysis |
3 |
MACM04 |
Special Topics in Science, Health and Risk Communication |
3 |
MACM05 |
Research Report Writing in Communication |
3 |
MACM06 |
Visual Communication |
3 |
MACM09 |
New Media Archaeology |
3 |
MACM10 |
Critical Debates in Cultural Industries |
3 |
*The University has the ultimate right to decide which course or whether the course will be opened for all elective subjects
Table 4: Thesis (12 credits)
Course Code |
Course Title |
Credits |
MACC08 |
Thesis |
12 |
Table 5: Others (1 credits)
Course Code |
Course Title |
Credits |
MACC07 |
Academic Activities |
1 |
VII. Teaching Requirements
- Students are required to complete four core courses, one course under specific major, three elective courses, and academic activities (ten times of attendance) during the first 3 semesters to gain 25 credits.
- Students are required to complete an original research master’s thesis of at least 20,000 words and pass the thesis oral defense.
- After finishing each course, students will be assessed based on regulations established by the instructor and the Faculty.
VIII. Study Time
- The duration for taking all courses is 18 months and the duration for thesis writing is 6 months.
- Classes will generally be scheduled from Monday to Sunday, daytime or at nights.
IX. Graduation Requirements
Upon approval from the Senate of the University, a Master’s Degree will be conferred on a student when he or she has:
- completed and met the requirements prescribed in the study plan of his or her program within the specific study period, and achieved a cumulative GPA of 2.50 or above (excluding dissertation); and
- abided by the regulations of the University; and
- cleared all fees and charges and returned all University’s property and equipment borrowed.
If the student pass all courses required in Table 1, 2, 3 and 5 above with a cumulative GPA of 2.5 or above, but fails to submit or pass the final thesis oral defense during the specified period, he/she can only get a completion certificate.
Note: All curriculums and study plans are based on the newest announcement of the Boletim Oficial da Região Administrativa Especial de Macau.
※In case of any discrepancy, the Chinese version shall prevail.