Study Plan

Master of Arts in Communication
Study plan

I. Program Duration

The normal study period of Master of Arts in Communication program is 2 years. The maximum study period is 3 years. (Students admitted in or before academic year 2018/2019, please refer to the rules and regulations as stipulated in the intake academic year study plan)

II. Study Mode

Lectures

III. Medium of Instruction

Chinese or English

IV. Major

Integrated Marketing Communication

New Media Communication

V. Course Structure

Table 1: Core courses (12 credits)

Course Code

Course Title

Credits

MACC01

Communication Theories

3

MACC02

Research Methods in Social Sciences

3

MACC03

Social Statistical Analysis

3

MACC04

Culture, Media and Globalization

3

Table 2: Major courses* (3 credits)

Integrated Marketing Communication

Course Code

Course Title

Credits

MACC05

Principles of Integrated Marketing Communications

3

New Media Communication

MACC06

Frontiers in New Media Research

3

* The University has the ultimate right to decide which course or whether the course will be opened for all Major subjects.

Table 3: Elective courses* (9 credits)

Select three elective courses from the following eight courses

Integrated Marketing Communication

Course Code

Course Title

Credits

MACM01

New Media Psychology

3

MACM02

Social Network Analysis

3

MACM03

Data Acquisition and Analysis

3

MACM04

Special Topics in Science, Health and Risk Communication

3

MACM05

Research Report Writing in Communication

3

MACM06

Visual Communication

3

MACM07

Consumer Insights

3

MACM08

Brand Strategy and Communication

3

New Media Communication

MACM01

New Media Psychology

3

MACM02

Social Network Analysis

3

MACM03

Data Acquisition and Analysis

3

MACM04

Special Topics in Science, Health and Risk Communication

3

MACM05

Research Report Writing in Communication

3

MACM06

Visual Communication

3

MACM09

New Media Archaeology

3

MACM10

Critical Debates in Cultural Industries

3

*The University has the ultimate right to decide which course or whether the course will be opened for all elective subjects

Table 4: Thesis (12 credits)

Course Code

Course Title

Credits

MACC08

Thesis

12

Table 5: Others (1 credits)

Course Code

Course Title

Credits

MACC07

Academic Activities

1

VI. Teaching Requirements

  1. Students are required to complete four core courses, one course under specific major, three elective courses, and academic activities (ten times of attendance) during the first 3 semesters to gain 25 credits.
  2. Students are required to complete an original research master’s thesis of at least 20,000 words and pass the thesis oral defense.
  3. After finishing each course, students will be assessed based on regulations established by the instructor and the Faculty.

VII. Study Time

  1. The duration for taking all courses is 18 months and the duration for thesis writing is 6 months.
  2. Classes will generally be scheduled from Monday to Sunday, daytime or at nights.

VIII. Graduation Requirements

Upon approval from the Senate of the University, a Master’s Degree will be conferred on a student when he or she has:

  1. completed and met the requirements prescribed in the study plan of his or her program within the specific study period, and achieved a cumulative GPA of 2.50 or above (excluding dissertation); and
  2. abided by the regulations of the University; and
  3. cleared all fees and charges and returned all University’s property and equipment borrowed.

If the student pass all courses required in Table 1, 2, 3 and 5 above with a cumulative GPA of 2.5 or above, but fails to submit or pass the final thesis oral defense during the specified period, he/she can only get a completion certificate.

Note: All curriculums and study plans are based on the newest announcement of the Boletim Oficial da Região Administrativa Especial de Macau.

In case of any discrepancy, the Chinese version shall prevail.

Programme

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