Macao Society Lecture Series

Evolving from Stage to Cultural Tourism and Entertainment Frontier

Date:  2025/03/13（Thur）

Time:  15:00-17:50

Venue:  D Hall

Speaker: Catarina Lio, Senior Vice President of Brand Marketing of MGM

Speaker Introduction:

Catarina Lio is Senior Vice President of Brand Marketing of MGM and serves as a member of the Tourism Development Committee of the Macao SAR Government. Ms. Lio has been with MGM since July 2017 and is responsible for leading MGM’s cultural tourism brand. Leveraging the synergy between culture and technology, she has crafted innovative brand strategies to deliver high-profile international projects. These include Macau 2049 in collaboration with world-renowned director Zhang Yimou, the Lingnan Lion Dance Cultural Heritage Series, the MGM Macau Tennis Masters and more. These efforts have driven the Company’s sales and its development across cultural, entertainment, and sports sectors, further solidifying MGM’s market position. Prior to joining MGM, Ms. Lio was Chief Operating Officer at Ogilvy (Hong Kong) Group, where she led significant business transformations for multi-million dollar global accounts.

Speech Introduction:

As Asia's first dynamic theater, MGM Theater is committed to delivering unparalleled sensory experiences. The resident production "Macau 2049," created in partnership with acclaimed director Zhang Yimou, brilliantly highlights the theater's technological capabilities. Eight elements of Chinese intangible cultural heritage are reimagined through revolutionary technology into innovative stage presentations. This thought-provoking talk will examine the untapped potential at the intersection of technological hardware and creative content, exploring how these elements will shape the future of live performance.