The Faculty of Hospitality and Tourism Management (FHTM) hosted the fifth lecture of the “Seminars by the Restaurant Managers” entitled“Marketing of Food and Beverage Industry” given by Mr. James Law, Head of Macau Operation of Pizza Hut & KFC, Jardine Restaurant Group, in April. The seminar was sponsored by the Macau Foundation.

Guest Speaker, FHTM Teachers and Students’ Group Photo

During the lecture, Mr. Law first introduced the company background of Jardine Restaurant Group and their well-known restaurants in Macau. Meanwhile, he explained how to satisfy the demands of the general public with effective marketing through the specific cases of their restaurants. Mr. Law also shares the importance of technological innovation which can enable the company to economize the promotional cost while reaching a wider base of target customers. The company should also innovate in food and beverage offerings aiming to fit the fast-changing consumer trend. During the seminar, the teachers and students were very interested in the topic of Food & Beverage Marketing and had an intensive discussion with Mr. Law.

Mr. James Law Gave a Lecture

After the lecture, the guest had a warm interaction with the students, and answered their questions, drawing a successful conclusion to this lecture.