Earlier this month, the preliminary round of the 13th National University Student Red Tourism Creative Planning Competition concluded successfully with the announcement of the winners. The competition was co-hosted by the Resource Development Bureau of the Ministry of Culture and Tourism of the People's Republic of China and Beijing Second Foreign Languages Institute. Five student teams from the Faculty of Hospitality and Tourism Management (FHTM) of the Macau University of Science and Technology (M.U.S.T.) performed excellently in this competition, winning two first-place prizes and three second-place prizes in fierce competition with teams from universities across the nation, sweeping all the awards for universities in the Hong Kong, Macao, and Taiwan regions.
Award-winning Teams
Since this national competition began in April 2023, it has received active responses from universities nationwide, attracting a total of 676 universities, 4706 teams, and 28,000 students and faculty, with a total of 4139 works submitted. The organizing committee of the competition arranged a panel of expert judges to conduct rigorous multi-round reviews in eight competition regions (North China, Northeast China, East China, Central China, South China, Southwest China, Northwest China,Macau, Hong Kong, and Taiwan regions), focusing on six tracks, including Red Tourism Route Design and Red Tourism Marketing Plan Design. The entries were judged by category, with winning works selected from the top 30% of entries in each category, and the award results were finally announced by competition region. The five student teams from FHTM achieved excellent results. Under the guidance of FHTM Assistant Professor Liu Chao, the teams followed the competition theme, explored new meanings and paths in the integration of culture and tourism in the new era of red tourism, especially emphasized the application and experience innovation of technological elements in cultural and tourism projects, and created unique red cultural and tourism routes and destination marketing plans, eventually winning two first-place prizes and three second-place prizes.
Participation in the National University Student Red Tourism Creative Planning Competition provides an opportunity for M.U.S.T. students to put classroom knowledge into practice. Throughout the competition, students engage in a deep study of the spirit of the 20th Party Congress and Xi Jinping's socialist ideology with Chinese characteristics. They explore the scenic landscapes of the motherland, follow in the footsteps of their predecessors, and seek an understanding of their cultural heritage. The accolades won by M.U.S.T. students not only highlight their individual talents and efforts, but also underscore the University's commitment to excellence in tourism and patriotic education. Moving forward, FHTM will continue to encourage students to actively participate in various competitions, furthering its mission to cultivate talented individuals who are adept at both theory and practice.
