The exhibition competition (large-scale crowd management plan) of the 4th National Business Elite Challenge for Universities ended successfully on June 12, 2023. The team of students and teachers from the Faculty of Hospitality and Tourism Management (FHTM) of the Macau University of Science and Technology (M.U.S.T.) won first prize. A total of 236 universities registered for the competition, with 304 teams from 168 universities and over 2,100 students and teachers qualifying for the national finals. The FHTM team stood out among many universities, becoming the only team from Macao to qualify for the national finals and winning the first prize. The team “MOCulture” consisted of four third-year students majoring in international tourism management: Luo Jiahao, Rong Tianyu, Zhao Yiwei, and Zeng Zitong. “MOCulture” was guided by Associate Professor Jose Weng Chou Wong from FHTM, who also won the Best Teacher Award.
FHTM Students and Teachers Online Discussions During the Competition
The competition was organized by the Business Industry Committee of the China International Chamber of Commerce and the Business Industry Chamber of the China International Chamber of Commerce, and co-organized by the Exhibition Safety Working Committee of the China Association of Work Safety and the Teaching Resource Library of Exhibition Planning and Management. Based on the importance of crowd management in exhibitions and various large-scale events, the competition aimed to enhance crowd management strategies among students majoring in exhibition-related fields and improve their professional practice skills.
The work submitted by M.U.S.T. team was titled "Crowd Management Plan for the Macao International Parade." Based on the annual celebration of Macao's return to China, the Macao International Parade is used as the main activity for demonstrating Macao's cultural heritage, and the team wrote a crowd management plan according to the specific characteristics of the venue. The M.U.S.T. team, “MOCulture,” conducted plenty of on-site inspections and planned and arranged the parade route and parking areas, conducted an in-depth analysis of various risks, and proposed detailed and specific response plans.
The M.U.S.T. team hopes that their plan can provide practical solutions for organizing local large-scale events and serve as a reference for organizing events in other parts of China with similar venue conditions. This was the first time that M.U.S.T. participated, and the team stated that this competition helped them improve their emergency management capabilities and their thinking about risk control for large-scale events. In the future, FHTM will continue to encourage students to actively participate in national competitions, stimulate their potential in theory and practice, and contribute to event-planning strategies in Macao and the Greater Bay Area.
