Mr. Wang Wenqiang, Assistant General Manager of Nam Kwong Culture and Creativity Industry Co., Ltd visited Macau University of Science and Technology on January 24, 2018 and conducted a sharing session on the innovative ideas and cross-industry thinking in the MICE industry. Over 180 teachers and students from the Faculty of Hospitality and Tourism Management attended the event.
The content shared was rich and included theory and practical experience from the general MICE business model, the Macao MICE business model and the successful cases in the Mainland MICE model. Mr. Wang Wenqiang had good interaction with teachers and students. He analyzed the developing trend of the industry and explained the cultural and creative projects he completed in Macao such as ‘The Macau Galaxy CEC2017 China E-Sports Carnival’ and ‘2017 Macao Light Festival'. Teachers and students benefited greatly from the forum as they were able to understand different cultural industries and opportunities in the new economy and how to integrate history, culture, feeling, imagination, professionalism and creativity into MICE projects.
Dr Feng Yan, Assistant Professor and Programme Director, presented a souvenir to Mr. Wang Wenqiang on behalf of the Faculty of Hospitality and Tourism Management, Macau University of Science and Technology
After the sharing session, Mr. Wang Wenqiang took a photo with the teachers and students
After the talk, there was a Q & A session where students raised questions about the profit model and M & A trend in the Macau MICE Industry
