科目簡介

MBHZ01（3）

全球酒店業發展趨勢

Global Trends and Issues in Hotel Industry

該課程內容包括該類行業之過去發展、組成部分、行業的多樣性、發展趨勢及未來挑戰等。課程主要向學生提供有關酒店業之全面介紹。課程能使學員對酒店服務業有更廣泛的瞭解。

The main content of this subject includes the history of hotel industry, construction, diversity of hotel categories, development trends and the challenges. This subject mainly provides comprehensive introduction of hotel industry to students with better understanding of this industry.

MBHZ02（3）

酒店業投資運營管理

Investment and Operation Management in Hotel Industry

本課程主要是向學生介紹適用於酒店業投資管理的概念、原則和模式，使學生能夠描述和討論酒店投資和運作具體特點，融資及其相關的管理要點。同時將講授金融方面的項目評估在酒店中的應用和融資方式。

This subject introduces the concepts, regulation and models of investment management in hotel industry. Students will learn to analyze characteristics of the hotel investment and operation, financing and relevant management issues. This subject also introduces the application of finance evaluation of project in hotel industry and financing methods.

MBHZ03（3）

酒店業法律與合規管理

Law and Compliance Management in Hotel industry

本課程主要強調建構學生對酒店業相關法律及公共政策的認識和瞭解，並培養學生對相關法律事務的分析技能。概念和應用將通過教科書和選定的期刊文章進行介紹，並通過模擬法庭的形式進行實踐性教學。

This subject emphasizes the laws and public policies related to the hotel industry and analysis of legal events. The concepts and application will be introduced by textbook and selective journal papers. And the moot court will be conducted for practice teaching.

MBHZ04（3）

酒店業資料分析與處理

Data Process and Research Method in Hotel Industry

本課程主要講授基本的學術研究過程和方法及其在酒店管理專業中的實際應用，並培養學生的批判思考和獨立研究能力。同時學生將通過模擬研究學習組織計畫研究專案、研究報告撰寫、學位論文寫作等技能。

This course provides basic academic research process and method and their practical application in hotel management major, and cultivates students' critical thinking and independent research skills. This course also provide skill training such as organization and planning of research projects, research report writing, dissertation writing through simulation research.

MBHZ05（9）

實習

Internship

本課程通過學生到實習機構直接參與酒店業具體工作，並在實習機構和校內導師的雙向指導下完成從理論學習到實踐操作的適應和提升。通過學習並練習酒店業基本技能、實踐對客服務等基礎知識，讓學生將所學知識應用於實踐並在實踐中發現問題、解決問題。

This course will complete the adaptation and improvement of the students from theoretical learning to practical operation through the internship work in hotel industry and the two-ways guidance by both internship institutions and school supervisors. students will be able to apply what they have learned to practice, and discover and solve problems in practice by learning and practicing the basic skills of the hotel industry and basic knowledge of customer service.

MBHE01（3）

顧客關係研究

Study to Customer Relationship

本課程主要介紹酒店行業市場營銷的最新理論和概念，並著重講解營銷知識和技能在酒店業的應用。同時本課程主要通過案例分析的方法來培養學生解決酒店營銷問題的實際能力和經驗。

This course introduces the latest theories and concepts of marketing in the hotel industry, and focuses on the application of marketing knowledge and skills in the hotel industry. This course also uses case studies to cultivate students' practical ability and experience in solving hotel marketing problems.

MBHE02（3）

智慧管理與技術開發

Smart Management and Technology Innovation

本課題主要為學生提供資訊和網路技術在酒店管理的應用與創新。透過瞭解資訊系統技術對酒店產業的作用，讓學生獲取對資訊管理系統的全面深入理解，以及資訊管理系統模型在酒店管理中的發展現狀並明瞭如何組織和評估資訊管理系統對未來的酒店業的潛在影響。

This subject provides students with information regarding application and innovation of network technology in hotel management. Students will gain a comprehensive understanding of the information management system, and the current status of the development of the information management system model in hotel management. And students will understand how to organize and evaluate the potential impact of information management systems on the future hotel industry.

MBHE03（3）

酒店業人事心理學

Human Resource Psychology in Hotel Industry

本課程將圍繞酒店業人力資源管理的職能，分別就人力資源的規劃、招募、甄選、安置與入職、雇員發展、評價、報酬和集體談判問題進行專章討論，並就酒店人力資源管理進行案例教學以豐富學生對此領域的理解和認識。

This course will focus on the functions of human resources management in the hotel industry. The course will discuss human resources planning, recruitment, selection, placement and induction, employee development, evaluation, compensation and collective bargaining. It also conducts case teaching on hotel human resources management to enrich students' understanding of this field.

MBHE04（3）

博彩娛樂業運作

Gaming and Entertainment Operation

本課程的主要目的是為學生提供博彩行業及酒店娛樂業的相關基礎理論和分析模型，以建立並增強其對該行業的認識和理解深度。同時本課程將對學生面對博彩業不同利益相關者的管理技能和實踐能力進行多方位訓練和培養。

The purpose of this course is to provide students with basic theoretical and analytical models related to the gaming industry and the hotel entertainment industry. This course will also train and cultivate students' management skills and practical ability in the face of different stakeholders in the gaming industry.

MBHE05（3）

客房收益管理

Room Revenue Management

本課程旨為學生提供有關酒店業收益管理的基本概念和管理方法的相關知識。本課程不僅強調傳授收益管理的概念，還將強調學習上述管理方法在酒店業中的實際應用。

This course aims to provide students with knowledge of the basic revenue management concepts in hotel industry with emphasis on analysis and practical application.

MBHE06（3）

酒店品牌經營

Brand Operation for Hotel Industry

本課程的主要目的是為學生提供有關酒店品牌發展和運營的理論、模型、發展方式及管理控制等知識。同時增強其對酒店品牌管理相關內容的熱點問題的理解和認識。

The purpose of this course is to provide students with knowledge on theory, models, development methods and management control of hotel brand development and operation. And the students' understanding of the hot issues of hotel brand management will be enhanced as well in this course.

MBHE07（3）

酒店服務管控

Quality Service Management for the Hotel Industry

本課程綜合服務管理、服務營銷、服務質量、客戶滿意度和客戶忠誠度等概念，講解其在酒店服務管理中的實際應用，主要包括計畫發展、設定服務目標、計畫實施、服務品質評估與回顧等。

This course integrates concepts such as service management, service marketing, service quality, customer satisfaction, and loyalty to interpret the practical application of these concepts in hotel service management. The contents include plan development, service goal setting, plan implementation, service quality evaluation and review, etc.

MBHE08（3）

酒店組織行為與領導力

Organization Behavior and Leadership for Hotel Business

本課程的目標是使學生能夠對酒店企業的組織行為和領導力管理的環境、概念和原則進行全面和批判性的理解。本課程以案例學習為主，結合酒店各工作崗位之職能、企業組織構成等知識，為學生講授制定和實施組織戰略計劃的方法、策略和熱點問題。

The goal of this course is to enable students to develop a comprehensive and critical understanding of the environment, concepts and principles of organizational behavior and leadership management in hotel business. This course uses case studies with the combination of the knowledge of various job functions of the hotel, the construction of the enterprise organization to teach students the methods, strategies and hot issues of formulating and implementing the organizational strategic plan.

MBHE09（3）

酒店產品與空間設計

Product and Space Design for Hotel Industry

本課程為學生講授酒店業產品、服務及酒店空間的基本構成和相關常識；構建學生對酒店業產品和服務的認識和理解；同時培養並提升學生對酒店產品的設計能力和創新意識。

This course teaches students the basic composition and relevant knowledge of the hotel industry's products, services, and hotel space and builds up students 'understanding of the hotel industry's products and services; and cultivates and improves students' design ability and innovative awareness of hotel products.

MBHE10（3）

酒店業公共關係管理

Media and Public Relationship

本課程主要為學生提供公共傳播學的基本理論及其在酒店業中的實際應用知識，並對學生面對不同利益相關者進行溝通傳播的技能和實踐能力進行多方位訓練和培養，同時掌握跨文化交流的技能以及為酒店業制定適用而可行的傳播策略。

This course provides students with the basic theory of public communication and its practical application in the hotel industry. This course also trains students to master cross-cultural communication skills and develop applicable and feasible communication strategies for the hotel industry.

MBHE11（3）

酒店業決策會計

Decision-Making Accounting in Hotel Industry

本課程主要講授酒店業的財務管理的環境、概念和原則，以及酒店財務業績與運營決策之間的關係和判斷標準。同時，通過整合這些知識，培養學生進行財務分析以制定和實施決策的能力。

This course mainly teaches the environment, concepts and principles of financial management in the hotel industry, as well as the relationship and judgment criteria between hotel financial performance and operational decisions.

MBHE12（3）

服務業專業外語習得

Professional Foreign Language for Service Industry

本課程根據學生實際情況為學生講授酒店業專業外語，通過集中學習使學生理解並熟悉業界專用術語和表達方式。同時培養並提升學生的口頭、書面表達能力以應對未來工作環境中的外語文本閱讀分析的要求。

This course teaches students professional foreign languages in the hotel industry according to the student’s situation through intensive study to make students understand and are familiar with industry-specific terms and expressions. This course also develop and improve students' oral and written skills to meet the requirements of reading and analyzing foreign language texts in the future working environment.

MBHE13（3）

酒店業高級專題研究

Advanced Special Topics in Hotel Industry

本課程主要以當前酒店業管理的熱點問題為學習內容，通過案例分析、報告研究等方式提升其對酒店管理的理解和認識。同時本課程將對學生面對不同利益相關者進行分析研究並制定管理策略來解決實際問題的能力進行多方位訓練和培養。

This course focuses on the hot topics of current hotel industry management, and improves their understanding of hotel management through cases studies and reports research. This course also train and cultivate students’ ability of analysis, research and development of management strategies among different stakeholders to solve practical problems.

MBHE14（3）

亞洲及中國酒店業：熱點與趨勢

Asian and Chinese Industry: Issues and Trends

本課程以亞洲和中國酒店業的歷史、發展現狀、趨勢、挑戰等為主要學習內容，從區域行業發展的角度為學生講授特定區域的酒店產業發展，從而豐富學生對酒店行業的認識和理解並發現對行業當前和未來發展具有重要意義的關鍵問題。

This course focuses on the history, development, trends, and challenges of the hotel industry in Asia and China. From the perspective of regional industry development, this course teaches students the development of the hotel industry in specific areas, thereby enriching students' understanding of the hotel industry and discovering key issues that are important to the industry's current and future development.

MBHE15（3）

酒店管理名師講座

Master Lectures for Hotel Industry

本課程以來自各大酒店集團富有業界經驗的講者分享的發展案例為主要學習內容，為學生提供與業界精英直接溝通交流學習的機會和平臺，從業界現實的層面上瞭解酒店業發展中的各種利益相關者的不同觀點。

This course focuses on development cases shared by industry experienced speakers from major hotel groups to provide students with the opportunity and platform to communicate and learn with industrial elites, and understand the different perspectives of various stakeholders in the development of the hotel industry from the industry reality.

MBHZ10 （9）

論文

Thesis

要求學生在指導老師的指導下，以酒店管理為主題選擇研究題目，進行調查分析，並完成應用性研究論文。

Under the guidance of the supervisor, students are required to select research topics within the theme of hotel management, conduct survey analysis, and complete applied research thesis.