Topic:Creating Great Customer Experiences with Technology
Time:April 21st, 2023 (Friday) 10:30 - 12:00
Venue:D Hall
Organizer:Faculty of Hospitality and Tourism Management, Macau University of Science and Technology
Guest Speaker:Ms. Icy Lei, Executive Director of Digital Product Strategy & Data Science of MGM
Ms. Icy Lei, Executive Director of Digital Product Strategy & Data Science of MGM, and possesses 15 years of experience in the industry of Integrated Resort (IR). In early phases of her career, Ms. Lei already realized that single-point traditional marketing strategies would not be sufficient in serving the ever-changing customer demand. Therefore, she took up multiple roles in leading digital transformation projects to streamline operational processes and optimize customer experience and have gradually developed her expertise in Customer Relationship Management and made her career progression in the industry.
Should you have any questions, please feel free to contact the faculty office (telephone number 8897-2381 or 8897-2382, Email: FHTM_inquiry@must.edu.mo).