The FHTM hosted a lecture on November 25, 2015. Ms. Ophelia Zhong, Assistant General Manager of SEG (Swiss Education Group), was invited to give a talk entitled “Luxury Brand Management” for the students. Ophelia introduced the historic development of top three international luxury brands and shared her knowledge on luxury brand management. She also detailed the work experience of many managers in luxury hotels. Lulu Zhang from SEG introduced the institutes of hotel management and luxury management in Switzerland.
