科目简介

MBHZ01（3）

全球酒店业发展趋势

Global Trends and Issues in Hotel Industry

该课程内容包括该类行业之过去发展、组成部分、行业的多样性、发展趋势及未来挑战等。课程主要向学生提供有关酒店业之全面介绍。课程能使学员对酒店服务业有更广泛的了解。

The main content of this subject includes the history of hotel industry, construction, diversity of hotel categories, development trends and the challenges. This subject mainly provides comprehensive introduction of hotel industry to students with better understanding of this industry.

MBHZ02（3）

酒店业投资运营管理

Investment and Operation Management in Hotel Industry

本课程主要是向学生介绍适用于酒店业投资管理的概念、原则和模式，使学生能够描述和讨论酒店投资和运作具体特点，融资及其相关的管理要点。同时将讲授金融方面的项目评估在酒店中的应用和融资方式。

This subject introduces the concepts, regulation and models of investment management in hotel industry. Students will learn to analyze characteristics of the hotel investment and operation, financing and relevant management issues. This subject also introduces the application of finance evaluation of project in hotel industry and financing methods.

MBHZ03（3）

酒店业法律与合规管理

Law and Compliance Management in Hotel industry

本课程主要强调建构学生对酒店业相关法律及公共政策的认识和了解，并培养学生对相关法律事务的分析技能。概念和应用将通过教科书和选定的期刊文章进行介绍，并通过模拟法庭的形式进行实践性教学。

This subject emphasizes the laws and public policies related to the hotel industry and analysis of legal events. The concepts and application will be introduced by textbook and selective journal papers. And the moot court will be conducted for practice teaching.

MBHZ04（3）

酒店业资料分析与处理

Data Process and Research Method in Hotel Industry

本课程主要讲授基本的学术研究过程和方法及其在酒店管理专业中的实际应用，并培养学生的批判思考和独立研究能力。同时学生将通过模拟研究学习组织计划研究专案、研究报告撰写、学位论文写作等技能。

This course provides basic academic research process and method and their practical application in hotel management major, and cultivates students' critical thinking and independent research skills. This course also provide skill training such as organization and planning of research projects, research report writing, dissertation writing through simulation research.

MBHZ05（9）

实习

Internship

本课程通过学生到实习机构直接参与酒店业具体工作，并在实习机构和校内导师的双向指导下完成从理论学习到实践操作的适应和提升。通过学习并练习酒店业基本技能、实践对客服务等基础知识，让学生将所学知识应用于实践并在实践中发现问题、解决问题。

This course will complete the adaptation and improvement of the students from theoretical learning to practical operation through the internship work in hotel industry and the two-ways guidance by both internship institutions and school supervisors. students will be able to apply what they have learned to practice, and discover and solve problems in practice by learning and practicing the basic skills of the hotel industry and basic knowledge of customer service.

MBHE01（3）

顾客关系研究

Study to Customer Relationship

本课程主要介绍酒店行业市场营销的最新理论和概念，并着重讲解营销知识和技能在酒店业的应用。同时本课程主要通过案例分析的方法来培养学生解决酒店营销问题的实际能力和经验。

This course introduces the latest theories and concepts of marketing in the hotel industry, and focuses on the application of marketing knowledge and skills in the hotel industry. This course also uses case studies to cultivate students' practical ability and experience in solving hotel marketing problems.

MBHE02（3）

智慧管理与技术开发

Smart Management and Technology Innovation

本课题主要为学生提供资讯和网路技术在酒店管理的应用与创新。透过了解资讯系统技术对酒店产业的作用，让学生获取对资讯管理系统的全面深入理解，以及资讯管理系统模型在酒店管理中的发展现状并明了如何组织和评估资讯管理系统对未来的酒店业的潜在影响。

This subject provides students with information regarding application and innovation of network technology in hotel management. Students will gain a comprehensive understanding of the information management system, and the current status of the development of the information management system model in hotel management. And students will understand how to organize and evaluate the potential impact of information management systems on the future hotel industry.

MBHE03（3）

酒店业人事心理学

Human Resource Psychology in Hotel Industry

本课程将围绕酒店业人力资源管理的职能，分别就人力资源的规划、招募、甄选、安置与入职、雇员发展、评价、报酬和集体谈判问题进行专章讨论，并就酒店人力资源管理进行案例教学以丰富学生对此领域的理解和认识。

This course will focus on the functions of human resources management in the hotel industry. The course will discuss human resources planning, recruitment, selection, placement and induction, employee development, evaluation, compensation and collective bargaining. It also conducts case teaching on hotel human resources management to enrich students' understanding of this field.

MBHE04（3）

博彩娱乐业运作

Gaming and Entertainment Operation

本课程的主要目的是为学生提供博彩行业及酒店娱乐业的相关基础理论和分析模型，以建立并增强其对该行业的认识和理解深度。同时本课程将对学生面对博彩业不同利益相关者的管理技能和实践能力进行多方位训练和培养。

The purpose of this course is to provide students with basic theoretical and analytical models related to the gaming industry and the hotel entertainment industry. This course will also train and cultivate students' management skills and practical ability in the face of different stakeholders in the gaming industry.

MBHE05（3）

客房收益管理

Room Revenue Management

本课程旨为学生提供有关酒店业收益管理的基本概念和管理方法的相关知识。本课程不仅强调传授收益管理的概念，还将强调学习上述管理方法在酒店业中的实际应用。

This course aims to provide students with knowledge of the basic revenue management concepts in hotel industry with emphasis on analysis and practical application.

MBHE06（3）

酒店品牌经营

Brand Operation for Hotel Industry

本课程的主要目的是为学生提供有关酒店品牌发展和运营的理论、模型、发展方式及管理控制等知识。同时增强其对酒店品牌管理相关内容的热点问题的理解和认识。

The purpose of this course is to provide students with knowledge on theory, models, development methods and management control of hotel brand development and operation. And the students' understanding of the hot issues of hotel brand management will be enhanced as well in this course.

MBHE07（3）

酒店服务管控

Quality Service Management for the Hotel Industry

本课程综合服务管理、服务营销、服务质量、客户满意度和客户忠诚度等概念，讲解其在酒店服务管理中的实际应用，主要包括计划发展、设定服务目标、计划实施、服务品质评估与回顾等。

This course integrates concepts such as service management, service marketing, service quality, customer satisfaction, and loyalty to interpret the practical application of these concepts in hotel service management. The contents include plan development, service goal setting, plan implementation, service quality evaluation and review, etc.

MBHE08（3）

酒店组织行为与领导力

Organization Behavior and Leadership for Hotel Business

本课程的目标是使学生能够对酒店企业的组织行为和领导力管理的环境、概念和原则进行全面和批判性的理解。本课程以案例学习为主，结合酒店各工作岗位之职能、企业组织构成等知识，为学生讲授制定和实施组织战略计划的方法、策略和热点问题。

The goal of this course is to enable students to develop a comprehensive and critical understanding of the environment, concepts and principles of organizational behavior and leadership management in hotel business. This course uses case studies with the combination of the knowledge of various job functions of the hotel, the construction of the enterprise organization to teach students the methods, strategies and hot issues of formulating and implementing the organizational strategic plan.

MBHE09（3）

酒店产品与空间设计

Product and Space Design for Hotel Industry

本课程为学生讲授酒店业产品、服务及酒店空间的基本构成和相关常识；构建学生对酒店业产品和服务的认识和理解；同时培养并提升学生对酒店产品的设计能力和创新意识。

This course teaches students the basic composition and relevant knowledge of the hotel industry's products, services, and hotel space and builds up students 'understanding of the hotel industry's products and services; and cultivates and improves students' design ability and innovative awareness of hotel products.

MBHE10（3）

酒店业公共关系管理

Media and Public Relationship

本课程主要为学生提供公共传播学的基本理论及其在酒店业中的实际应用知识，并对学生面对不同利益相关者进行沟通传播的技能和实践能力进行多方位训练和培养，同时掌握跨文化交流的技能以及为酒店业制定适用而可行的传播策略。

This course provides students with the basic theory of public communication and its practical application in the hotel industry. This course also trains students to master cross-cultural communication skills and develop applicable and feasible communication strategies for the hotel industry.

MBHE11（3）

酒店业决策会计

Decision-Making Accounting in Hotel Industry

本课程主要讲授酒店业的财务管理的环境、概念和原则，以及酒店财务业绩与运营决策之间的关系和判断标准。同时，通过整合这些知识，培养学生进行财务分析以制定和实施决策的能力。

This course mainly teaches the environment, concepts and principles of financial management in the hotel industry, as well as the relationship and judgment criteria between hotel financial performance and operational decisions.

MBHE12（3）

服务业专业外语习得

Professional Foreign Language for Service Industry

本课程根据学生实际情况为学生讲授酒店业专业外语，通过集中学习使学生理解并熟悉业界专用术语和表达方式。同时培养并提升学生的口头、书面表达能力以应对未来工作环境中的外语文本阅读分析的要求。

This course teaches students professional foreign languages in the hotel industry according to the student’s situation through intensive study to make students understand and are familiar with industry-specific terms and expressions. This course also develop and improve students' oral and written skills to meet the requirements of reading and analyzing foreign language texts in the future working environment.

MBHE13（3）

酒店业高级专题研究

Advanced Special Topics in Hotel Industry

本课程主要以当前酒店业管理的热点问题为学习内容，通过案例分析、报告研究等方式提升其对酒店管理的理解和认识。同时本课程将对学生面对不同利益相关者进行分析研究并制定管理策略来解决实际问题的能力进行多方位训练和培养。

This course focuses on the hot topics of current hotel industry management, and improves their understanding of hotel management through cases studies and reports research. This course also train and cultivate students’ ability of analysis, research and development of management strategies among different stakeholders to solve practical problems.

MBHE14（3）

亚洲及中国酒店业：热点与趋势

Asian and Chinese Industry: Issues and Trends

本课程以亚洲和中国酒店业的历史、发展现状、趋势、挑战等为主要学习内容，从区域行业发展的角度为学生讲授特定区域的酒店产业发展，从而丰富学生对酒店行业的认识和理解并发现对行业当前和未来发展具有重要意义的关键问题。

This course focuses on the history, development, trends, and challenges of the hotel industry in Asia and China. From the perspective of regional industry development, this course teaches students the development of the hotel industry in specific areas, thereby enriching students' understanding of the hotel industry and discovering key issues that are important to the industry's current and future development.

MBHE15（3）

酒店管理名师讲座

Master Lectures for Hotel Industry

本课程以来自各大酒店集团富有业界经验的讲者分享的发展案例为主要学习内容，为学生提供与业界精英直接沟通交流学习的机会和平台，从业界现实的层面上了解酒店业发展中的各种利益相关者的不同观点。

This course focuses on development cases shared by industry experienced speakers from major hotel groups to provide students with the opportunity and platform to communicate and learn with industrial elites, and understand the different perspectives of various stakeholders in the development of the hotel industry from the industry reality.

MBHZ10 （9）

论文

Thesis

要求学生在指导老师的指导下，以酒店管理为主题选择研究题目，进行调查分析，并完成应用性研究论文。

Under the guidance of the supervisor, students are required to select research topics within the theme of hotel management, conduct survey analysis, and complete applied research thesis.