The 33rd Hong Kong International Travel Exposition (ITE) is an annual event that brings together industry practitioners for B2B purposes and attracts consumers who are keen to be updated the latest destination information and travel products. This presented a great opportunity for 14 FHTM students, led by Assistant Professor Dr. Christy Liu, to observe this mega event on 15th June this year. The organizer of ITE of 2019 was TKS Exhibition Services Ltd. There were 680 exhibitors coming from 56 countries and regions (non-Asian’s account for 50%). The students have observed how a mega exhibition was organized and learnt about industry news by talking with exhibitors.