Liberal Arts education is a reform of the traditional higher education training model, which has become the consensus of the current global higher education. Its goal is to train students not only in having a broad knowledge base, an interdisciplinary vision, the ability to analyze and solve problems with a clear career development field and direction, but most importantly, with a sound personality and noble morale. In the era of globalization, liberal arts education pays more attention to the cultivation of first-rate talents with cross-cultural communication and cooperation skills, an innovative consciousness, and deftness towards lifelong learning.
As a world tourism and leisure center, Macao is a world-renowned city dominated by tourism, gambling and entertainment industries, which requires a large number of human resources to be invested in various types of modern service industries. To meet the needs of the policy and the general environment, and to respond to the needs of the Macao society, the neighboring regions and the international community for the cultivation of service-oriented talents, the "Bachelor of Hospitality Management" has been established by the School of Liberal Arts (SLA). This course is designed for both full-time students and those working in the leisure, convention, tourism, hospitality, entertainment, catering, retail and other service industries. Curriculum design combines theory and practice. Major subjects will cover the four major areas of hospitality, cultural tourism, convention exhibition and retail. Students can be awarded a Hospitality Management degree upon completion of credit courses and approval by the academic and teaching committees of the university. This course is designed for people who are interested in related service industry, provides the basis of system theory knowledge learning, also equipped with sufficient practice and internship, lets the student can put this to use, and enhance the ability of practice and, in turn, increase the competitiveness of the education and future employment.
In addition, compared with traditional Hospitality Management courses, this course has more flexibility and extensibility. First, students have a more flexible choice of majors after completing the general education. Students can continue their in-depth study of business courses and be awarded a Bachelor of Hospitality Management (BHM) degree upon completion of credit courses and approval by the academic and teaching committees of the university. The SLA intends to extend teacher and student exchange projects with renowned universities overseas so that students will have ample opportunities for international exchange programs and study abroad opportunities. Upon graduation, SLA students can have the advantages to be admitted to master's degree by an overseas university on the premise of meeting the English requirements.
Emphasis on theory and case studies; Provide scholarship to outstanding students; Provide local or overseas internship opportunities; Emphasis on the cultivation of students 'practical ability and their personal quality development; With local characteristics, and can also adapt to the future trend of international development; Combination of theory and practice.
There is a wide range of employment opportunities for graduates who study this program. There has always been a shortage of professionals in the service industry in Macau. With the arrival of more and more famous international brands in Macau, the demand for management talents in international enterprises is gradually becoming stronger, graduates will have a good career prospect.