Cross-Faculty Electives

In accordance with the regulations of bachelor programs study plans students admitted in and after 2019/2020, all students (except for Bachelor of Medicine and Bachelor of Surgery/Bachelor of Arts in Foreign Language Studies and Macao students of Bachelor of Laws) must complete six credits of cross-faculty elective subjects. Cross-faculty electives are professional courses/subjects (except for assignment projects/graduation projects, or practice-based subjects) of bachelor programs other than the program a student is enrolled in, and are offered by other faculties/school/college at the University rather than a student’s own faculty/school/college.

Students generally must complete six credits of cross-faculty courses in the second academic year, selecting one subject in each semester.

Currently, the cross-faculty elective subjects offered by the University are as follows (the list of cross-faculty electives available in each semester will be updated based on actual course plans):

Special Topics in Computer Science

Course code: CS480 Credits: 3

The course is designed to broaden students’ horizons by introducing some advanced topics in computer science and technology.

Special Topics in Electronic and Information Engineering

Course code: EIE480 Credits: 3

The course is designed to broaden students’ horizons by introducing some advanced topics in electronic and information engineering.

Special Topics in Software Engineering

Course code: SE480 Credits: 3

The course is designed to broaden students’ horizons by introducing some advanced topics in software engineering.

Microeconomics

Course code: BBAZ16002 Credits: 3

This course offers an introduction to the basic concepts, frameworks, theories as well as applications of economics. Specifically, it will include the following topics like market and equilibrium, demand and elasticity, supply and cost of perfectly competitive markets, efficiency and the working of the "invisible hand." It will also discuss behaviors of firms in imperfectly competitive markets, such as monopoly and oligopoly. The basic concepts and theories of game theory and information economics will also be briefly talked about. This course will cultivate students' economics way of thinking through learning the concepts, theories and applications. Students are supposed to analyze real questions from economics perspectives after learning this course.

Organizational Behavior

Course code: BBAZ16008 Credits: 3

his course aims to provide students with the knowledge of psychology to understand the employees’ behavior in the organization. It will introduce the students to the fundamental concepts of organizational behavior. The primary focus will be on gaining a better understanding of the behavior of individuals and groups within organizations. It facilitates students with the knowledge and skills required to diagnose different behavioral situations, and the necessary techniques in influencing and controlling the behavior of employees in the achievement of individual and organizational effectiveness. A great deal of emphasis will be placed on examining how the theoretical concepts introduced in class relate to the day-to-day operations of a business and to our future (or current) career.

Introduction to Management

Course code: BBAZ16001 Credits: 3

Introduction to management is a required course for all the undergraduate students of School of Business. Basically, management is a science and art, and dynamic as well. This course is expected to enable students to have a full understanding of the importance of management in today’s daily increasing global competitive business environment. It provides students with basic managerial theories, concepts & principles. Emphases are given to the four functions of management, i.e., planning, organizing, leading and controlling. By the end of this course, students are expected to understand basic theories about management, and be able to apply what they have learnt from this course into practices. This course aims to assist students to build up a scientific framework of analyzing business and management. It will prepare students to better cope with disciplines that related to advance management in the coming semesters. Hence, enable them to develop managerial skills in the future.

Marketing

Course code: BBAZ16015 Credits: 3

Marketing is the art and science of creating customer value and market exchanges that benefit the organization and its stakeholders. It is an organizational philosophy and a set of guiding principles for interacting with customers, competitors, collaborators, and the environment. Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and developing marketing strategy and implementation program for an offering that satisfies consumers' needs better than the competition.

Introduction to Financial Accounting

Course code: BBAZ16005 Credits: 3

The course covers the concepts in financial accounting, basic accounting principles, journal entries, and frequently-used financial statements. It aims to facilitate the understanding of financial accounting information which serves decision-making and communicates the business outcomes. It is prerequisite for Intermediate Accounting and Introduction to Managerial Accounting.

Fundamentals of Finance

Course code: BBAZ16007 Credits: 3

This course introduces the fundamental theory of finance and provides knowledge of the tools used in the major decisions of corporate financial management. It covers financial statement analysis, time value of money, bond valuation, stock valuation, risk and return, cost of capital, capital budget and financing decision.

Management Information Systems

Course code: BBAZ16012 Credits: 3

Currently, management information systems achieve the integration of business management system and financial management system including supplying, manufacturing and marketing in an enterprise and ensure the completeness on information management. Financial management information reflects the results and other business information are the possible reasons. Based on the causal relationship, we can analyze the structure of information management report and trace back to the original reason from business information. This course starts from the relationship between financial information and business management information with the fundamentals in management and help the students grasp the initiating, obtaining, transferring and manipulating for management information from the entirety.

3D Simulation and Applications in Supply Chains

Course code: BBAE16503 Credits: 3

This course enables students to deal with real issues in warehousing and distribution with the support of 3D technology. Specifically, it introduces the concept, the function and tasks of warehousing, classification, structure, layout and facilities of warehouses, in stock, inventory management, out stock and distribution, distribution functions and its fundamental processes, processes and operations of sorting, and routing design of distribution.

Seminar on Legal Foundations and Theories: General Information To Macao Law

Course code: BL19027-002 Credits: 3

This course introduces the evolution, structure and general principles of Macao law. It is composed of four major parts. The first part examines the evolution of Macao law. The second part introduces the substantive laws of Macao, including the Basic Law of Macao, Civil Law of Macao, Criminal Law of Macao, Economic Law of Macao, Administrative Law of Macao, and Law on Notary Public and Registration of Macao. The third part generally introduces the procedure laws of Macao, including the judicial system of Macao, Civil Procedure Law of Macao, Criminal Procedure Law of Macao, Administrative Litigation Law of Macao and Arbitration System of Macao. The fourth part introduces the application of international law in Macao.

Seminar on Legal Basics and Theories: Legal Film Appreciation

Course code: BL19027-001 Credits: 3

This course facilitates critical thinking and discussion about a variety of topics in law on the basis of legal films.

Introduction to Law

Course code: BL19001Credits: 3

A fundamental course in legal studies, It mainly focuses on the concepts, principles, origin, and development of law, formation and evolution of legal system, the relationship between law and other social phenomena and norms, the primary legal categories such as sources of law, departments of law, legal right, duty, liability, legal relationship, legal fact, legal principle, the legislative, administrative and judicial systems, the methods of law application, and the main schools of jurisprudence and academic legal research tools.

Histology and Embryology

Course code: BC1015 Credits: 3

Histology studies at body's minute structure and functional relation in normal situation by light microscope. It includes body's minute structure and functional relation of basic tissues, organs and systems in human body. Embryology includes early stage generation of human embryo, establishment of the relation between embryo and mother body, generation of organ and system, common congenital malformation.

Biochemistry & Molecular Biology

Course code: BP12206 Credits: 3

This course aims to introduce the basic theory and knowledge of biochemical and molecular processes in living organisms, including the structures and functions of cellular components such as proteins, amino acids, carbohydrates, lipids, nucleic acids and other biomolecules, and the organization of eukaryotic genes, the flow of genetic information, the control of gene expression, and the recombinant DNA technology, as well as how these biomolecules participate in our life and human diseases.

Fundamental Theories of Traditional Chinese Medicine

Course code: BC1004 Credits: 6

The course of Foundational Theories of Traditional Chinese Medicine is one of the professional base courses for students studying traditional Chinese medicine. The formation and development of traditional Chinese medical theory system, and philosophic bases and thinking methods of traditional Chinese medicine will be introduced. The etiology and pathology; basic concepts and regularities of disease communication such as positional changes of disease, changes between cold and heat, and changes between deficiency and excessive syndromes; the concept and basic principles of keeping healthy; and treatment principles of diseases will be dealt with too.

Cell Biology

Course code: BC2043 Credits: 3

Cell biology is a professional science course that explains cell membrane; cytoplasm, nucleus, cell cycle, apoptosis and cell differentiation. Students will learn the concept of cell biology and research object, grasp cell constitution and function, and understand apoptosis, cell aging, differentiation and cell engineering.

Fundamentals in Chinese Medicine

Course code: BP12101 Credits: 3

This course aims to introduce the formation and development of TCM theory, philosophy and main thinking method of TCM, and theory and methods of TCM in analyzing and diagnosing diseases, including the theories of Yin and Yang, five elements, Zangxiang (viscera and their manifestations), Qi and Blood, body fluid, and meridians and collaterals, as well as the etiology and pathogenesis of diseases, diagnostic methods, syndrome differentiation, principles in disease prevention and therapy.

Medicinal Botany

Course code: BP12106 Credits: 3

This course aims to introduce the morphologic and anatomical knowledge of plant cells, plant tissues and plant organs (root, stem, leaf, flower, fruit and seed), botanical classification of algae, fungi, lichen, bryophyte, ferns, gymnosperms, and angiosperms, and characteristics of more than forty important families and related medicinal plants.

Anatomy & Physiology

Course code: BP12201 Credits: 3

This course aims to introduce fundamental knowledge on human anatomy and physiology, including the location, structure and function of internal organs, skeletons and muscles, and the meaning of the terminology.

Services Management In Hotel And Tourism Industry

Course code: BITM1909 Credits: 3

This course provides students with the knowledge of the different types and characteristics, the communication system and quality management of the hotel and travel service industry through case studies.

Innovation and Sustainability in Hospitality

Course code: BHM1906 Credits: 3

This course aims to introduce students to how the hospitality industry uses innovation to attract their customer's loyalty and applies innovation on the sustainable development of hospitality industry. This course also discusses how to use innovation and design effects to make the hotels more environmentally friendly. Under the pressure of the global warming crisis, this course may provide valuable knowledge to the young generations.

Event Management

Course code: MICE1904 Credits: 3

This course discusses the development and management of events. Topics include the planning of schedules, selection of venues and locations, vendors of related-industry, risk management and professional ethics.

Contemporary Cultural Management

Course code: CTM1301 Credits: 3

This course introduces the role of postmodernism and globalization in the evolution of cultural tourism. Practical cases of contemporary cultural tourism products will be used to explore the significance of contemporary culture as a tourist commodity. A range of contemporary cultural tourism products such as film and TV tourism, events and festivals tourism, literary tourism and the packaging of contemporary culture as special interest tourism will be introduced.

Integrated Resort Management

Course code: BHM1901 Credits: 3

This course enables students to understand the different departments, structure and operations of a resort. In addition, repairs and maintenance of the property and facilities of resorts will be explored. This course also includes the principles of sanitation and safety precautions.

Consumer Behavior

Course code: BHM1258 Credits: 3

This course offers a practical approach to help students apply consumer behavior principles to their studies in Hospitality industry. This course will help students to explore why as well as how consumers make specific decisions and behave in certain ways—what motivates them, what captures their attention, and what retains their loyalty, turning “customers” into “fans” of an organization.

Introduction to Tourism and Hospitality Business

Course code: BITM1301 Credits: 3

This course introduces the development of the tourism and hotel industry. Topics include general concepts of tourism, travel motivations, scope and structure of travel organizations and travel-related professions. Basic issues regarding hotel management will also be discussed.

Food and Beverage Operations

Course code: BHM1222 Credits: 3

This course provides students with practical skills and knowledge for effective management of food service operations. It presents basic service principles while emphasizing the importance of meeting the needs and, whenever possible, exceeding the expectations of guests.

Food and Beverage Operations

Course code: BFBM1901 Credits: 3

This course introduces the main types of diet in the world, and highlights the cultural values and philosophical ideas behind diet. It also introduces the history, the development and trends of food culture and drinking habits.

Banquet Planning and Management

Course code: HMGT1306 Credits: 3

This course provides students with the understanding of banquet planning and management. Topics include organizational structure and the various positions in the banquet and sales division, banquet menu planning and seat planning, different types of banquets and program rundown.

Introduction to Gaming Industry

Course code: GMGT1301 Credits: 3

This course provides basic information on the gaming industry. The main topics discussed include table games and slot operations, the security and surveillance departments, gaming revenue departments and casino marketing. Through this course, students will be able to comprehend the phenomenal growth of the gaming industry.

Theories and Practice of MICE

Course code: BITM1317 Credits: 3

This course discusses the development and scope of MICE. Throughout the course, students will learn methods in selecting appropriate venues for MICE activities considering factors which include on-site support, accommodation and transportation, logistics flow and precautions against accidents.

Intercultural Communication

Course code: BHM1960 Credits: 3

In this course, students will lean the wide range of communication problems that naturally appear within an organization made up of individuals from different religious, social, ethnic, and educational backgrounds. Students will understand how people from different countries and culture act, communicate and perceive the world around them.

Services Management in Hotel and Tourism Industry

Course code: BHM1909 Credits: 3

This course provides students with the knowledge of the different types and characteristics, the communication system and quality management of the hotel and travel service industry through case studies.

Club Management

Course code: HMGT1303 Credits: 3

This course introduces the outlook and composition of the industry in the tourism business. Through this course, students will understand the responsibilities of club managers for them to acquire necessary management strategies and techniques in the maintenance of environmental safety.

Tourism Marketing

Course code: BITM1312 Credits: 3

This course introduces the theories and principles of tourism marketing, analysis and evaluation of the market for the tourism industry, elimination of inappropriate market information and application of marketing strategies.

Rooms Management

Course code: HMGT1901 Credits: 3

In this course, students will learn about the functional areas and the work flow of the Rooms Division. Other topics included are structure, human resources allocation, service standards and the concepts and applications of room management.

Fundamentals of Film and Television Photography (3 credits)

Course code: BAFZ02 Credits: 3

This course introduces the basic principles of video in film and television works, help student master the methods of analysis and appreciation in film and television pictures, learns the basic techniques and methods of screen composition, conforms to the idea and artistic conception, and improves the students' analysis methods and appreciation of the composition, mirror, optics, light and color in the film picture.

Form (basic) (3 credits)

Course code: BDZ1902 Credits: 3

This is a basic course of Form in the design programmer. It enhances students' ability to observe, analyze, and express objective things through training students' hand-painted comprehensive ability. This course cultivates students' pursuit of artistic creation, individuality, creative thinking, and a comprehensive artistic accomplishment.

Introduction to Mass Communication

Course code: BJ19001 Credits: 3

This course mainly introduces the concept, process and theories of mass communication. The course will also introduce the history of communication and media research, research methods and applications of communication and media research. This course will discuss the impact of new technologies on mass communication, especially the impact of social media. What is more, this course will also introduce the impact of media ownership on democracy.

Introduction To Communication

Course code: BJ12002 Credits: 3

The aim of this course is to introduce students with the basic theories and research methods of communication, making them aware of the relationship between communication theory, research and methods used.

Digital Photography

Course code: BJ19003 Credits: 3

The course allows students to master the basic principles and techniques of digital photography, to pay attention to students' ability to shoot, to develop students' creative ability and to express their consciousness with photography. The learning contents include: basic principles of photography, digital image features, applications of digital photography, digital image processing and topical of digital photography creation.

Advertising

Course code: BJ12004 Credits: 3

This course introduces the process of advertising production and implementation, changes in advertising industry, relationship between advertising and marketing, concepts of persuasive advertising, creative advertising, and media of advertising.

Public Relations

Course code: BJ12007 Credits: 3

This course provides concepts, theories, definitions, operations, ethics and role of public relations. It also introduces public relations strategies adopted in various practices.

Media and Society

Course code: BJ19004 Credits: 3

This course introduces the interaction of media and society, the representation and alienation of ideology and social culture in media, construction of public sphere, etc.

Integrated Marketing Communication

Course code: BJ12009 Credits: 3

The course uses an integrated approach to cover marketing and communication. Special emphasis is placed on its theories, basic concepts, media use, planning procedures and case studies. Students will have a view not only on communications, but also on wider and deeper interdisciplinary scopes such as management, organization, and marketing.

Organization Communication

Course code: BJ12020 Credits: 3

The course examines the role of communication in organizations. Students will learn the major theories of organizational communication, identifying and defining primary concepts, and applying them to discussions of real-world situations. The role of technology, corporate culture, leadership, teamwork, ethics, and diversity in communication is examined. Effective communication in global organizations and critiques of organization communication systems and structures are also presented.

Audience Analysis

Course code: BJ12010 Credits: 3

This course aims to teach students various methods in audience analysis and the purposes, philosophies, and methods of obtaining, developing, launching, scheduling, and evaluating programming content for various electronic media, including commercial radio, television networks and local stations, cable television networks and local systems, public broadcasting, and the Internet.

Visual Communication

Course code: BJ19008 Credits: 3

This course is designed to introduce students to the basics of visual communication in the theoretical contexts of history, physiology, perception, and cognition. Students will have opportunities to learn how to communicate with visuals effectively.

Product Design History

Course code: BDP1906 Credits: 3

The course mainly introduces students to Chinese and foreign design history and the analysis and appreciation of outstanding works. Students will understand the typical characteristics of the design history and the fashion trends of today's design work, the design aesthetics of traditional design, and the contemporary design aesthetic ideas.

History of Chinese and Foreign Architecture

Course code: BDI1901 Credits: 3

The subjects in different periods through the ancient and modern artistic achievements and its unique architectural style of the system introduced to enable students to more comprehensive understanding of the historical development of Western architecture, master the basic vocabulary of architectural design Western and design techniques, creative design for the future Basis.

Fundamentals of nutrition

Course code: BFNS206 Credits: 3

Nutritional science is established based on biology and biochemistry   and studies the effects of food and nutrition on human health. Fundamentals of nutrition covers the absorption and metabolism of protein, fat, carbohydrate, minerals, vitamins and water in human body, as well as the impacts on health their deficiency and over consumption, and their dietary sources.

Molecular Pharmacology

Course code: BPAE0006 Credits: 3

This course aims to let students understand the basic knowledge and research progress of molecular pharmacology, so as to develop student’s fundamental basis in the pharmaceutical chemistry and pharmacology research and new drug development. The study content includes basic molecular pharmacology, for examples, signal transduction, ligand-receptor, ion channel, apoptosis, ischemia-reperfusion injury, reactive oxygen species, and monoclonal antibody application. Also, the theory and research progress of drug metabolism, neuropharmacology, cardiovascular pharmacology, anti-inflammatory immune pharmacology, endocrine pharmacology, tumor pharmacology, anti-microbial pharmacology and others.

Medical Jurisprudence

Course code: BPAE0007 Credits: 3

Interaction and integration of medicine and jurisprudence is based on the practice in maintenance of human life, health and dignity and gives birth of medical jurisprudence. The value of nature science and social science interaction is to provide thesis the practical basis for solving conflict and achieve harmony between doctors and patients. This course mainly introduces the contents and methods of medical subject law (physician and medical institution), medical behavior law (medical litigation and medical appraisal) to students, and focuses on the core of medical law concepts and basic theory, so as to cultivate complex application talent with both the medical and technical skills and the knowledge and skills.

Pharmacy & the Healthcare System

Course code: BPAZ0033 Credits: 3

The division objective is to let the students know the relevant policy about professional, economy, history and public policy in medicine and health care, including some expected adjustment policy and the role of pharmacists. It clears the pharmacist in the health care provide services related to drug treatment, achieves the exact effect on improving patient quality of life. Curriculum is divided into five chapters, respectively introduce the history and the composing of the health care system, health economics and health care, economics of managed health care, pharmaceutical industry and medicine, the role of pharmacists in health care. 

Fundamental Portuguese I

Course code: BFP19001 Credits: 6

This course aims to help students understand basic Portuguese and develop their basic listening, speaking, reading and writing skills. It also introduces the basic knowledge of cultural aspects in Portugal. The classroom instruction language will be both Chinese and Portuguese.