Study Plan (Day)

Study Plan Arrangement Course Description

 

School of Liberal Arts

Bachelor of Hospitality Management - Course Description

(Applicable from Academic Year2020/2021)

Study Plan

Course Description:

Liberal Arts education is a reform of the traditional higher education training model, which has become the consensus of the current global higher education. Its goal is to train students not only in having a broad knowledge base, an interdisciplinary vision, the ability to analyze and solve problems with a clear career development field and direction, but most importantly, with a sound personality and noble morale. In the era of globalization, liberal arts education pays more attention to the cultivation of first-rate talents with cross-cultural communication and cooperation skills, an innovative consciousness, and deftness towards lifelong learning.

As a world tourism and leisure center, Macao is a world-renowned city dominated by tourism, gambling and entertainment industries, which requires a large number of human resources to be invested in various types of modern service industries. To meet the needs of the policy and the general environment, and to respond to the needs of the Macao society, the neighboring regions and the international community for the cultivation of service-oriented talents, the "Bachelor of Hospitality Management" has been established by the School of Liberal Arts (SLA). This course is designed for both full-time students and those working in the leisure, convention, tourism, hospitality, entertainment, catering, retail and other service industries. Curriculum design combines theory and practice. Major subjects will cover the four major areas of hospitality, cultural tourism, convention exhibition and retail. Students can be awarded a Hospitality Management degree upon completion of credit courses and approval by the academic and teaching committees of the university. This course is designed for people who are interested in related service industry, provides the basis of system theory knowledge learning, also equipped with sufficient practice and internship, lets the student can put this to use, and enhance the ability of practice and, in turn, increase the competitiveness of the education and future employment.

In addition, compared with traditional Hospitality Management courses, this course has more flexibility and extensibility. First, students have a more flexible choice of majors after completing the general education. Students can continue their in-depth study of business courses and be awarded a Bachelor of Hospitality Management (BHM) degree upon completion of credit courses and approval by the academic and teaching committees of the university. The SLA intends to extend teacher and student exchange projects with renowned universities overseas so that students will have ample opportunities for international exchange programs and study abroad opportunities. Upon graduation, SLA students can have the advantages to be admitted to master's degree by an overseas university on the premise of meeting the English requirements.

Credit Requirements:

Total credits required for the completion of the curriculum: 126 credits

126 credits can be allocated as below:

Complete 42 credits of the basic compulsory Courses that listed in table 1, 54 credits of core compulsory courses listed in table 2 and 30 credits of general education courses listed in table 3, which are assigned as follows:

Table one: Compulsory Subjects

Subject

Type

Teaching Hours

Credit

Introduction to Management

Compulsory

45

3

Operations Management

Compulsory

45

3

Business Statistics

Compulsory

45

3

Fundamentals of Finance

Compulsory

45

3

Human Resource Management

Compulsory

45

3

Customer Relationship Management

Compulsory

45

3

Leadership & Organizational Behavior

Compulsory

45

3

Consumer Behavior

Compulsory

45

3

Brand Management

Compulsory

45

3

Marketing

Compulsory

45

3

Intercultural Communication

Compulsory

45

3

Visitor Management and Interpretation

Compulsory

45

3

Dining Room Service and Practice

Compulsory

45

3

Hospitality Supervision

Compulsory

45

3

Table two: Professional Compulsory Subjects

Subject

Type

Teaching Hours

Credit

International Etiquettes

Compulsory

15

1

Wine Appreciation

Compulsory

15

1

Negotiating Skills

Compulsory

15

1

World Gourmet and Food and Beverage Culture

Compulsory

45

3

Integrated Resort Management

Compulsory

45

3

Planning and Operation of MICE

Compulsory

45

3

Cultural Industries: Marketing and Development

Compulsory

45

3

Cultural Heritage Management

Compulsory

45

3

Museum, Exhibition and Collection Management

Compulsory

45

3

Planning and Management of Retail Industry

Compulsory

45

3

Intelligent Tourism Sales and Marketing

Compulsory

45

3

Seminars for Contemporary Service Industry

Compulsory

45

3

Crisis and Conflict Management in the Service Industry

Compulsory

45

3

Communication Skills for Quality Service Provision

Compulsory

45

3

SQM1308 Special Topics in Service Quality and Retail Management

Compulsory

45

3

Internship and Reports

Compulsory

800

15

Table 3: General Studies subjects

Subject

Type

Teaching Hours

Credit

English I & II

Compulsory

90

6

Chinese Reading & Writing

Compulsory

45

3

Maths and Logics

Compulsory

45

3

General Theory of Chinese and Western Culture

Compulsory

45

3

Information and Technology

Compulsory

30

2

Sociology

Compulsory

30

2

Introduction to Psychology

Compulsory

30

2

Physical Education and Sports

Compulsory

30

2

Special Topic in Science and Technology

Compulsory

30

2

Special Topic in Social Science

Compulsory

30

2

Special Topic in Humanities and Arts

Compulsory

30

2

Introduction to Constitutions and Basic Law

Compulsory

15

1

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