Degree Minor Courses
Introduction to Management (3 credits)
Introduction to management is a required course for all the undergraduate students of School of Business. Basically, management is a science and art, and dynamic as well. This course is expected to enable students to have a full understanding of the importance of management in today’s daily increasing global competitive business environment. It provides students with basic managerial theories, concepts & principles. Emphases are given to the four functions of management, i.e., planning, organizing, leading and controlling. By the end of this course, students are expected to understand basic theories about management, and be able to apply what they have learnt from this course into practices. This course aims to assist students to build up a scientific framework of analyzing business and management. It will prepare students to better cope with disciplines that related to advance management in the coming semesters. Hence, enable them to develop managerial skills in the future.
Microeconomics (3 credits)
This course offers an introduction to the basic concepts, frameworks, theories as well as applications of economics. Specifically, it will include the following topics like market and equilibrium, demand and elasticity, supply and cost of perfectly competitive markets, efficiency and the working of the "invisible hand." It will also discuss behaviors of firms in imperfectly competitive markets, such as monopoly and oligopoly. The basic concepts and theories of game theory and information economics will also be briefly talked about. This course will cultivate students' economics way of thinking through learning the concepts, theories and applications. Students are supposed to analyze real questions from economics perspectives after learning this course.
Organizational Behavior (3 credits)
This course aims to provide students with the knowledge of psychology to understand the employees’ behavior in the organization. It will introduce the students to the fundamental concepts of organizational behavior. The primary focus will be on gaining a better understanding of the behavior of individuals and groups within organizations. It facilitates students with the knowledge and skills required to diagnose different behavioral situations, and the necessary techniques in influencing and controlling the behavior of employees in the achievement of individual and organizational effectiveness. A great deal of emphasis will be placed on examining how the theoretical concepts introduced in class relate to the day-to-day operations of a business and to our
future (or current) career.
Marketing (3 credits)
Marketing is the art and science of creating customer value and market exchanges that benefit the organization and its stakeholders. It is an organizational philosophy and a set of guiding principles for interacting with customers, competitors, collaborators, and the environment. Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and developing marketing strategy and implementation program for an offering that satisfies consumers' needs better than the competition.
The course is designed to serve as an introduction to the theory and practice of marketing; and to provide students with a full picture of marketing. The course will be a mix of lectures, cases discussions, individual assignments, and group projects.
Fundamentals of Finance (3 credits)
This course introduces the fundamental theory of finance and provides knowledge of the tools used in the major decisions of corporate financial management. It covers financial statement analysis, time value of money, bond valuation, stock valuation, risk and return, cost of capital, capital budget and financing decision.
International Tourism Management
Introduction to Management (3 credits)
The course provides students with a general knowledge of management in terms of the organizational design, structure, culture, inside and outside stakeholders, and the pattern and discipline of organizational operations. Various functions of management such as managing organizational processes, technological environment, and organizational environment will be discussed. Tools like case studies and group projects will be employed, in order to ensure students’ understanding of this subject.
Finance (3 credits)
This course is about basic concepts and techniques of financial decisions. Topics include financial report analysis; risk and return; capital budgeting; and valuation of stocks and bonds.
Business Statistics (3 credits)
This course focuses on analysis of data and the theoretical underpinnings of probability and statistics. Content includes probability, statistical distribution, sampling, estimation, hypothesis testing, regression, multiple regression, and random process.
Human Resources Management (3 credits)
Principles and strategic purposes of human resources management will be explored in this course. Students will acquire an understanding of the relations between human resources management strategies and business strategies that are necessary to maintain the competitiveness of the company.
Introduction to Tourism and Hospitality Business (3 credits)
This course introduces the development of the tourism and hotel industry. Topics include general concepts of tourism, travel motivations, scope and structure of travel organizations and travel-related professions. Basic issues regarding hotel management will also be discussed.
Communication
Introduction to Communication (3 credits)
The aim of this course is to introduce students with the basic theories and research methods of communication, making them aware of the relationship between communication theory, research and methods used.
News Interview and Writing (3 credits)
This course introduces the characteristics and writing methods of various kinds of news reports (including pure news, explanatory news, news feature, etc.), including their significance, nature, function, classical examples, classification and writing strategies (topic selection, intention, structure and form). In addition to mastering basic knowledge, students are expected to effectively improve their competence of news writing through collaboration work in and outside of classes.
Intercultural Communication (3 credits)
Intercultural communication examines the relationship between culture and communication and the understanding, cooperation and coexistence between cultures. Correspondingly, the aims of intercultural communication include describing the characteristics of intercultural communication, revealing the similarities and differences between cultures, finding ways to reduce the mis-communication caused by cultural barriers, better understanding home culture, and understanding the process of cultural creation and differentiation.
Public Relations (3 credits)
This course provides concepts, theories, definitions, operations, ethics and role of public relations. It also introduces public relations strategies adopted in various practices.
Advertising (3 credits)
This course introduce process of advertising production and implementation, changes in advertising industry, relationship between advertising and marketing, concepts of persuasive advertising, creative advertising, and media of advertising. Students will also be able to appreciate and evaluate various forms of advertising.