Service industry plays an important and major role in Macau，including gaming, hotel and tourism industry. With the rapid development of big data, to improve the local service quality, Macau government and industry urgently need many professional talents, who can explore and analyze mass business data. To meet the increasing demand, school of business provides a master of science in business analytics (MSBA) program with a duration of two years.
Business analytics makes extensive use of business data, statistical tools, and quantitative methods to achieve better business management, and helps decision makers gain new insights and understanding of business performance, predict changes and development of business patterns, and improve decision making on business strategies and planning. The MSBA program aims to equip students with knowledge and tools that can help them derive useful information from business data and utilize the information intelligently in making faster and more effective business decisions. Graduates from this program have a lot of job opportunities, such as finance, insurance, e-commerce, advanced business consulting, supply chain, hotel, tourism, marketing, retailing, logistics, and other service industries.
With the rapid development of big data, Business analytics becomes a popular cross subject, which is based on e-commerce, statistics, and quantitative methods. School of business provides a program, master of science in business analytics (MSBA), to equip students with knowledge and tools that can help them derive useful information from business data, predict changes and development of business patterns, and utilize the information intelligently in making faster and more effective business decisions.
Our MSBA program has the following characteristics. Firstly, so far it is the unique one in Macau. Secondly, compared to those provided by the universities in Hong Kong (so far only The Chinese University of Hong Kong provides one similar program with one year duration), our MSBA has the duration of two years, provides more substantial and up-to-date courses (e.g., game theory, supply chain finance), and arranges the professors in this area to supervise the thesis. Thirdly, in contrast with those from the universities in Mainland, we adopt textbooks in English and provide bilingual teaching in both English and Chinese. Finally, with respect to those from USA and Europe, our MSBA has more focus on lab training, and is much closer to practice.
Learning Goals and Learning Objectives
LG1. Students demonstrate solid knowledge and skills in in business and economy management.
LG1.1 Students have mastering of intermediate-level knowledge and skills in general business and economics study.
LG1.2 Students demonstrate solid knowledge and skills in prescribed and self-chosen specialized areas of business and economics study.
LG2. Demonstrate intermediate critical thinking and analytical skills in solving business-and-economy problems.
LG2.1 Students are able to identify and define problems and opportunities in specialized areas of business and economics.
LG2.2 Students demonstrate intermediate analytical skills by collecting business data and information and applying appropriate quantitative techniques.
LG2.3 Students are able to interpret the result of data and information analysis and make recommendations relating to the business strategy and economy policies in specialized areas.
LG3. Students demonstrate strong oral and written communication skills.
LG3.1 Students are able to communicate clearly and effectively orally in a logical, coherent, organized manner and in a suitable register.
LG3.2 Students are able to communicate clearly and effectively in writing in a logical, coherent, organized manner and in a suitable register.
LG3.3 Students can select and apply appropriate multimedia and visual aids to promote their presentations effectively.
LG4. Have a strong ethical perspective and solid understanding about how to behave ethically in business and economy environment.
LG4.1 Students demonstrate solid knowledge of ethical conduct and legal setting in business and economy environment.
LG4.2 Students are able to recognize ethical dilemmas in business operation and economy environment, and to apply an ethical model to propose and defend a resolution in specialized fields.
LG4.3 Students demonstrate solid knowledge of corporate social responsibilities and capability of applying models of sustainable development to propose and defend a resolution.
LG5. Demonstrate global and multicultural perspectives.
LG5.1 Students understand, appreciate, respect and/or work well with other cultures and international diversity.
LG5.2 Students demonstrate good understanding of globalization of business and economy, being able to integrate the implication of globalization into decision-makings in their major areas.