Course Description

Major Compulsory Courses

Major Compulsory Courses

Accounting Major

Intermediate AccountingⅠ　(3 credits)
The course introduces how to prepare relevant and reliable financial information for external users of financial statements and business. It focuses on accounting treatment of assets, such as cash, accounts receivable, tangible assets, and intangible assets. It discusses the theory and practice about the establishment of accounting principles, conceptual framework of financial accounting, accounting period, financial statement and fair value of assets.

Intermediate Accounting II　(3 credits)
The course introduces how to prepare relevant and reliable financial information for external users of financial statements and business. It discusses the accounting theory under IFRS and GAAP, fair value of assets, assets, liabilities and owner’s equity, leases, earnings per share, change and error analysis in accounting principles.

Cost and Management Accounting　(3 credits)
This subject introduces the main functions of cost and management accounting: for the beginning of each period, management accountant helps all levels of managers prepare the budget, including the initial budget preparing, implementing budget, management control, and variance analysis between actual results and budget numbers; Each level of managers have to make a variety of decisions, such as short-term decision making and the way of implementing the decision, the different types and methods of long-term decision making, and pricing decision; Using examples form real companies, it further illustrate more accurate methods of cost allocation.

Auditing (3 credits)
This course introduces the standards on auditing and assurance and the regulation system in auditing industry. This course will focus on the external financial statement auditing which includes the roles and responsibilities of auditors in auditing, audit planning, risk assessment, internal control assessment, audit evidence collection and issuance of audit report.

Taxation　(3 credits)
This course is designed to develop knowledge and skills relating to the PRC and Macao tax system as applicable to individuals, domestic enterprises and foreign invested enterprises. This course includes: professional tax in Macao, complementary tax in Macao. Individual income tax and enterprises income tax in PRC China, value added tax in PRC China, turnover tax (business tax and consumption tax) in PRC China, land appreciation tax in PRC China, and customs duty in PRC China. Students will understand the concept of each tax and know how to calculate the tax liability through case studies. Students also will be able to explain the underlying principles of taxation by providing a simple summary of the rules and how they apply to the particular situation. And students also could apply tax planning techniques to make a better tax decision.

Company Law　(3 credits)
This course introduces the conception, nature, classification of companies, and stresses the principles of company law. The main topics include promotion, incorporation, the constitution of company, contracts, the capital of a company, company flotations, shares, membership, directors and management, financial arrangements with, and fair dealing by directors, the duties and personal liability of directors, debentures and charges, accounts and audit, amalgamations, reconstructions and takeovers, corporate insolvency. With substantial cases study, this course focuses on the application of specific legal knowledge in business decision making, as well as improves students the problem-solving skills.

Advanced Financial Accounting　(3 credits)
The course focuses on accounting issues uniquely confronted by consolidated financial statements, goodwill, other intangible assets and financial derivatives. It also covers foreign currency transaction and translation of foreign entity, partnership accounting, restructuring and liquidation, government accounting, non-profit organization accounting and estate and trust, and the accounting for business combinations.

Financial Management (3 credits)
This course is designed to provide a reasonably complete perspective, at an introductory level, of main theories and essential decision-making methodology in corporate finance, such as arbitrage pricing theory (APT), the efficient market hypothesis (EMH), option valuation, corporate long-term financing policy, securities issue methods, dividend policy, short-term financial planning, corporate financial pressure etc. The course integrates classic theories and practical business cases so that equips students with the theoretical knowledge of corporate finance and the intellectual skills to work in the financial services sector in a critical way.

Graduation Project (Accounting)　(3 credits)
This course is designed to train students to comprehensively apply basic accounting principles and research methods to solve practical accounting problems. It is the educational link to continue deeper inspection of issues before entering the accounting profession. Under the guidance of teachers, a team of four students can choose any one issue related to accounting topics and then pursue deeper research. Finally, the team should submit a complete research report for performance evaluation.

Finance

Financial Markets and Institutions (3 credits)
This course introduces the concepts, structure and innovative financing of financial markets and institutions with topics including financial institutions and financial markets, financial system, money, functions and behavior of interest rates, rational expectation theory, efficient market hypothesis, analysis of financial structure, financial crises in the advanced economies, financial crises in the emerging markets economies, analysis of financial regulations, central bank, money supply processes, tools and conducts of monetary policy, foreign exchange markets, international financial systems, quantity theory, IS curves, monetary policy and aggregate demand curve, analysis of aggregate supply and aggregate demand, monetary policy theory, expected role of monetary policy, and monetary policy transmission mechanism. The course stresses the theories and practices of financial markets and institutions and conducts students to apply knowledge they studied in the real situations through the real case discussion and analysis.

Financial Statement Analysis　(3 credits)
This course introduces the professional financial analysis methods and techniques to evaluate firm’s financial position, performance and cash flow based on financial statements and information from the perspective of various stakeholders. Furthermore, it is also be demonstrated that how to discover potential problems in operation and management through analysis techniques and results which is helpful for future financial planning and economic decision making.

Equities and Investment Analysis　(3 credits)
This course is designed to introduce the basic types of securities, the mechanics of security markets and portfolio theories. More specifically, in order to provide students with the basics about investments, this course covers three major parts: part 1 introduces elements of investments, including classification of financial assets and instruments, classification of funds and other investment companies and mechanics of securities markets; part 2 explains portfolio theory, including CAPM and APT; and part 3 teaches students how to carry out securities analysis.

Fixed Income Securities　(3 credits)
Fixed Income Securities is a fundamental course of asset pricing and financial risk management. The objective of this course is to provide coverage of the products, analytical techniques for valuing bonds and quantifying their exposure to changes in interest rates, and portfolio strategies for achieving a client’s objectives. Thus, the students will form a basic understanding of the basic analytical framework necessary to understand the pricing of bonds and their investment characteristics, various sectors of debt market (Treasury, Agency, Corporate and Municipal sectors), residential mortgage loans and MBSs.

Financial Derivatives　(3 credits)
This course starts with an introduction of the Financial Crisis in 2008, then introduces the concepts of forwards, futures and options and the mechanics of theses derivatives markets through analyzing business cases, and then derive the pricing formulas of various derivatives, which then are used to demonstrate the logic underlying derivatives trading and operation. Specifically, the content of this course includes introduction of basic types of derivatives and these derivatives markets, explanation of strategies of hedging, speculating and arbitraging using various derivatives, derivation of the pricing formulas and calculation of derivatives prices.

Corporate Finance　(3 credits)
This course is designed to provide a reasonably complete perspective, at an introductory level, of main theories and essential decision-making methodology in corporate finance, such as arbitrage pricing theory (APT), the efficient market hypothesis (EMH), option valuation, corporate long-term financing policy, securities issue methods, dividend policy, short-term financial planning, corporate financial pressure etc. The course integrates classic theories and practical business cases so that equips students with the theoretical knowledge of corporate finance and the intellectual skills to work in the financial services sector in a critical way.

Financial Econometrics　(3 credits)
This course provides an introduction to the theory and applications of basic econometric analysis in the field of finance. It is designed to give students practical experience on empirical methods that are commonly employed in research. The course is roughly divided into two parts: a “theoretical” portion and an “empirical” portion. Upon successful completion of this course, students will have a solid foundation knowledge of concepts, intuition and skills necessary to have preliminary understanding of econometric studies regarding financial topics. They will be able to apply econometrics theoretical models and software to perform tests of panel data of financial ratios and time series data of the stock markets.

Graduation Project (Finance)　(3 credits)
This course is designed to train students to comprehensively apply knowledge of major specialization and analysis skills to study topics in relevant field. Usually four students form a research group on voluntary basis. The group chooses an appropriate research topic and conducts the research under the supervision of an academic supervisor. Students are expected to do literature review, data collecting, qualitative and quantitative analysis, results interpretation and discussion. A research report in compliance with academic integrity standards will be submitted as the achievement of this course.

Human Resources Management

Human Resources Management 　(3 credits)
This course aims to combine employees’ professional competence with organizational HRM practices for better organizational effectiveness. Besides the basic introduction for HR functions, this course also integrates the HR practices in the organization, organizational behavior and related management theories for employee management. The contents include: organizational strategic goals with HR practices, related practices for organizational HR planning, the impact of industrial environment to HRM practices, job analysis, compensation and benefits, reward systems, performance management and international human resource management.

Organizational Theory , Design, and Change 　(3 credits)
Organizational Theory, Design, and Change is intended to be a challenging and exciting course to deepen students’ understanding about how organizations do and should work. Various conceptual tools and theoretical frameworks will be utilized to systematically investigate organizing processes and contexts and solve practical problems. Topics include organizations and organization theory; organizational stakeholders; organization’s external environment; organizational structure and design; organizational culture; and organizational change and transformation.

Recruitment and Human Resource Development　(3 credits)
This course provides students with an in-depth coverage of Recruitment and Human Resource Development functions in HRM, which shows how concepts and theory have been put into practice in a variety of organizations. To accomplish this, specific topics include: staffing strategy and context, job/competency analysis, recruitment and job choice, retention, and internal/external selection practices, employment opportunity, training design, evaluation of training programs; manager development; career development; and organizational change.

Compensation and Performance Management　(3 credits)
This course will introduce the knowledge and practical skills of compensation and performance management. Five steps will be involved in the learning process of this course: 1. Define and understand the contents of compensation and performance management and their implications; 2. Master the theoretical models and management processes of compensation and performance management; 3. Learn and elaborate compensation and performance management styles from real business cases; 4. Summarize the best practices of compensation and performance management; 5. Be able to construct a performance-based compensation system.

Leadership　(3 credits)
The course is to introduce the basic concepts and theories in leadership and discuss the importance of leadership in the organization. The course mainly explores factors that will influence the effectiveness of leadership and approaches that help to improve the leadership capabilities. The course treats theory and practices with equal importance. Through case study and projects, students will learn to understand and discuss key topics on leadership theory.

International Human Resource Management
This course introduces basic theories, practices in the international HRM field to motivate students’ independent thinking and active learning. The contents include:
1. The basic concepts of international HRM and the differences from general HRM.
2. The combination of theories and cases to discuss the international HRM practices
3. The contemporary international HRM, the future trends and possible challenges to face.
4. The importance and impacts of diversity in the international HRM

Research Methods in Human Resource Management　(3 credits)
This course is a general introduction to social research methods for undergraduate students studying in human resource management field. This course will cover three broad topics: research design, data collection, and data analysis. Social research is a craft, and like any other craft, it takes practice to do it well. Therefore, our approach will be hands-on right from the start. You will have opportunities to learn by doing in all aspects of the course - in classroom exercises and out-of-class assignments.

Graduation Project (Human Resource Management)　(3 credits)
The graduation project (Human Resources Management) is a summary and application of the courses of human resource management. The students are expected to apply the professional knowledge and skills they learned to solve the actual problems of human resource management. As a team, four students work together to finish the graduation project so that they can improve their practical ability to do human resource management.

Marketing

Consumer Behavior　(3 credits)
Consumer behavior is a compulsory course for undergraduate students in marketing major in Macao University of science and technology. Consumer Behavior is the study of people and products that help to shape their identities. Consumer behavior is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how our possessions influence the way we feel about ourselves and about each other -- our state of being. In many courses, students are merely passive observers. But we are all consumers. In this course, I will try to introduce you to the latest and best thinking by some very bright scientists who develop models and studies of consumer behavior. But that’s not enough. Consumer behavior is an applied science. That’s why you’ll find a lot of practical examples to back up these fancy theories. Students will learn these topics through readings, case studies, group projects, exercises, and written examination.

Brand Management　(3 credits)
The brands that a firm has invested in and developed over time are typically their most valuable assets. This course aims to introduce all brand related concepts, and related brand management strategies. After learning this course, student should get to know about branding theories and findings on how firms manage brands.

Services Marketing　(3 credits)
This course provides an in-depth understanding and analysis of the unique challenges inherent in managing service companies and delivering quality services. Participants will be introduced to and have the opportunity to work with tools and strategies that address these challenges. This course also develops an understanding of the “state of the art” service management thinking and promotes a customer service-oriented mindset.

Advertising and Promotion Management　(3 credits)
Advertising and promotion management is a compulsory course for undergraduate students in marketing major in Macao University of science and technology. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling). This course provides students with knowledge of methods by which a business organization communicates with its market and the techniques, theories and procedure to analyze and to design effective communication campaign. This course also reflects the most current perspectives and theories on the rapidly evolving area of integrated marketing communications (IMC). Students will learn these topics through readings, case studies, group projects, exercises, and written examination.

Marketing Research　(3 credits)
The course will provide a comprehensive introduction to the subject of marketing research, and discuss some key concepts, process and techniques, and their applications. Students will gain an appreciation for some of the breadth and depth of this subject and its significance for marketing decision-making. Starting with an overview of marketing research, research design is discussed including qualitative and quantitative approaches, followed by a discussion of some multivariate data analysis techniques for analyzing research data for use in decision making. In conclusion, criteria for reporting and communicating marketing research results are introduced. The course is structured with lectures, labs, short cases, projects, and exercises.

Marketing Channel Management　(3 credits)
This course will teach the students how to manage the key elements that is the enterprise strategy of marketing channel of. This course focuses primarily on how to design, develop, maintain and manage effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms. The specific contents include basic ideas and concepts underlying channel strategy, how to design the marketing channels, how to manage the relationship of members in marketing channel and some of the most common channel structures and strategies

Pricing Strategy　(3 credits)
The objective of this course is to help the students develop strategic pricing approach and skills to make optimal pricing decisions. The orientation is managerial and real business applications will be emphasized. Topics include the effects of costs, customers, competition on pricing decisions; break-even sales analysis for pricing; economic value estimation for pricing; price structure; price and value communication; pricing policy and price level.

Graduation Project (Marketing) 　(3 credits)
Marketing major focuses on the training in marketing theory and solid basic skills for students, including marketing research, brand management, advertising and marketing management, marketing channel management, pricing strategy, and service marketing. And the graduation project shows how students apply what they have learned in this course to solve the actual problem of marketing.

Supply Chian Mangement

Supply Chain Management　(3 credits)

This course introduces basic concepts, strategies and applications of Supply Chain and Logistics Management, including the relationship and differences between supply chain and logistics. It focuses on application of theories of supply chain management, so plenty of case studies are used for guiding students how to apply related theories to real situation and to help them solve real supply chain management problems.

Purchasing and Inventory Management　(3 credits)

The course introduces the concept of purchasing, the organizational structure and design, procurement process and support tools, inventory management, sourcing and supplier management, procurement channels, negotiation and procurement performance, etc. in supply chain management. The course pays special attention to the application of professional knowledge in the purchasing and inventory management. A large number of cases and integrated project exercises are analyzed, which guides the students to understand how to apply the related theory to the real situation and solve the related problem.

Quality Management　(3 credits)

This course introduces the classical theory and practice of Total Quality Management in today’s workplace, which includes Deming’s 14 points for management, statistical control charts, quality improvement tools (Pareto Analysis, Cause-and-Effect chart and so on). More recent quality management practice like ISO 9000 and Six Sigma methods will also be introduced in the class. Hands-on experience with quality management software, Minitab, will be offered.

Decision Making Methods　(3 credits)

This course provides an introduction to the most commonly used quantitative methods in business and shows how these tools can be implemented using Microsoft Excel. Topics to be covered include breakeven analysis, applications of linear, integer, non-linear programming, and network flow models as well as decision analysis. Although this course is quantitative in nature, almost no mathematical theory will be emphasized. Except for some illustrative examples, which may be solved manually, most of the problems will be solved with computer. Basic computer skills and knowledge of Microsoft Excel are needed. 

Business Forecasting　(3 credits)

The principal goal of this course is to study a variety of business forecasting techniques (Time series analysis, smoothing methods, decomposition modeling, regression analysis, Box-Jenkins (ARIMA) models and etc.) and learn how to use computer software packages (Minitab and SPSS) to solve realistic problems. The emphasis is on the application of techniques by management for decision making. Hands-on experience with forecasting modeling software, Minitab, will be offered.

Logistics and Transportation　(3 credits)

This course is designed to give students the latest concepts and applications of logistics and supply chain management. To accomplish this, lecture material includes detailed examples, solved questions, and cases studies in: inventory management, network planning, supply contracts, the value of information, supply chain integration, distribution strategies, strategic alliances, and procurement and outsourcing strategies. The goal of this course is to help students understand both managerially and analytically about the entire operations and supply processes in supply chains.

Electronic Commerce　(3 credits)

This course will introduce the concept, application architecture and related technology development of e-commerce. The course aims at equipping students with the capabilities to understand and apply electronic commerce knowledge to support the organization’s objectives. This course will discuss business model of electronic commerce, online market, electronic marketing, EC collaborative design, emerging applications of electronic commerce, supply chain in EC, customer realtiopship management in EC, online payment, information security, etc. This course put emphasis on the business principles and management practice. Many EC cases will be discussed in this course. Students will know how to collect data, analyze data and propose feasible solutions for the companies.

Graduation Project (Supply Chain Management)　(3 credits)

Graduate project (Supply Chain Management) enables students to integrate basic theory, professional methods, and the skills in supply chain management to solve practical problems. It is a further stage and the inspection for teaching in supply chain management. Through the project, the group (usually consisting of 4 students) is trained to apply professional knowledge and theory, methods and operational skills to investigate potential problems in business, and provide some scientific and reasonable solutions.

Information Systems 

Big Data Management　(3 credits)

This course is an introduction subject for undergraduate students in Business Analytics. Business information construction is necessary for enterprises to improve their competitiveness. Big data provides solutions for building information system. This course gives students a correct and complete understanding for big data. It introduces the full process from theories, design to application. Under present challenging situation, a widely accepted theory needs to be updated continuously for improving business competition. Manufacturing standards are not enough to face current market only through improving internal process. However, the use of big data technology could optimize business internal operations and improve business management.

Business Intelligence Analytics　(3 credits)

This course aims to introduce basic concepts, and focus on how to build models so as to provide the decision-making. The course mainly investigates business analytic problems in management and technology. From the perspective of management, it uses real cases to show the importance of business analytics for decision makers. From another perspective of technology, models in management are important tools to analyze the complexity of business problems and potential risk. Hence this course will enable students to combine business management and analytic skills.

Business Process and Service Management　(3 credits)

This course introduces basic theories and principles of the business process and service management. It fully discusses the plan, implementation, control and other aspects of business process and service, from the operations of the enterprise to the individual business process and service team. The detailed content involves enterprise organization, business processes and service selection, leadership, scope management, team building, conflict coordination, risk management, cost management, schedule management, resource management, business process, service assessment and conclusion, etc. A certain number of business cases are explored to understand the application of business process and service management.

IT Project Management　(3 credits)

This course introduces the concept, theory structure, and development of related technology, including information technology project management life cycle, corporate collaboration, new IT project management applications, IT project (risk) management, projects in supply chain management, customer relationship management, and e-pay. This course will be particularly concerned with business principles and management practices in the information technology project management, and guide students to understand and discuss key issues in the information technology project management.

Information Systems Analysis and Design　(3 credits)

This course introduces information system analysis, design and the implementation process and techniques, including demand analysis of information system, systems development life cycle, data flow diagram, data dictionary, principles of information systems design, program coding and system requirement specifications, implementation of information systems and project management. It focuses on the business process, business principles and system implementation. With case teaching, students can understand and discuss the key topics in information system analysis and design.

Information Systems Auditing　(3 credits)

This course combines the knowledge of management information systems (MIS) and auditing to meet workforce demand. It refines the understanding of audit plan development, analyzing and resolving accounting system problems, communicating accounting and information systems audit findings, and evaluating information systems security controls. Students will gain desirable skills in the areas of information technology auditing, financial auditing, systems development, technical communication, and information security management.

Electronic Commerce　(3 credits)

This course will introduce the concept, application architecture and related technology development of e-commerce, including B2C e-retailing, online marketplace, B2B enterprise collaboration, new e-commerce applications, e-supply chain management, e-customer relationship management, e-payment, e-commerce security management. This course will particularly focus on the principles of business and management practices in E-Commerce, and guide students to understand and discuss the key issues in e-commerce through variety of real world cases.

Graduation Project (Information Systems)　(3 credits)

Graduation project (Information Systems) is an important course to train students how to use fundamental theory, basic knowledge and professional skills in the field of information systems to solve related practical problems, which is a further study stage. It enables students to make the best of the professional knowledge with four-member teamwork and improve their ability to deal with real issues.

International Trade

International Trade Theory　(3 credits)
This course introduces the basic theory and practice of contemporary international trade. Courses are divided into four basic modules, namely, the theory of international trade, tariff and non-tariff policy, the relationship between WTO and China's foreign trade development, as well as economic globalization, which is the international background of contemporary open economic activities. Through this course, students can master the basic theoretical and practical knowledge of contemporary open economy. They will also obtain global vision for the management of real economic activities.

International Trade Practice　(3 credits)
This course explains the basic management knowledge and skills in international trade practice, including how to negotiate and how to sign contracts of international trade, as well as risk controls and operation management during the contract implementation process. This course covers topics such as international trade price terms, international settlement and payment method management, as well as international transportation and insurance. Upon successful completion of this course, a student will be able to master the basic skills and knowledge of operating an independent exporting & importing business. 

Marketing Research　(3 credits)
The course will provide a comprehensive introduction to the subject of marketing research, and discuss some key concepts, process and techniques, and their applications. Students will gain an appreciation for some of the breadth and depth of this subject and its significance for marketing decision-making. Starting with an overview of international marketing research, research design is discussed including qualitative and quantitative approaches, followed by a discussion of some multivariate data analysis techniques for analyzing research data for use in decision making. In conclusion, criteria for reporting and communicating marketing research results are introduced. The course is structured with lectures, labs, short cases, projects, and exercises.

International Market Analysis and Strategy　(3 credits)
The course will enhance students' international business management analysis by looking sequentially from the international market potential and market entry strategies. The students will learn to explore how to analyze the situation of the international market, according to the different characteristics of the manufacturing industry or service industry and learn to develop strategies according to international competitive advantages. Learning through a large number of real business cases, the students will grasp well the basic skills of international business analysis and international business strategy development process. 

Foreign Exchange and International Financial Market　(3 credits)
This course introduces the basic concepts of foreign exchange and international financial market, the different types of international financial markets and risk management in foreign exchange trading. Particularly, the content of the course includes history of international monetary system, balance of payments, international parity relationship, international money market, international bond market, international equity market, different types of financial instrument for foreign exchange trading, and foreign exchange exposure management. Through the integration of theory and practice, this course can help students think and solve the issues in foreign exchange and international financial management.

International Business and Electronic Commerce　(3 credits)
Students examine how the E-Commerce is rapidly becoming one of the primary communication, marketing and environment for businesses in modern industry, and how they can effectively use this tool to execute their organization's strategic plans. Topics include an overview of electronic commerce; e-marketplaces including auctions and portals; online marketing and consumer behavior; business-to-business e-commerce; e-government; e-learning; social networks; search engine maximization; e-commerce security; payment solutions and order fulfillment; e-commerce security; e-commerce strategy and global issues; legal, ethical and tax issues; and launching an e-commerce business.

International Business Law　(3 credits)
This course stresses the legal aspects of international business. Topics include Introduction to International and Comparative Law, State Responsibility and Environmental Protection, Dispute Settlement, The Multinational Enterprise, Foreign Investment, Money and Banking, Trade in Goods, Services and Labor, Intellectual Property, Sales, Transportation and Financing. With abundant case studies, the course focuses on the legal issues in practice of international trade, which providing students with the problem-solving ability in this area.

Graduation Project (International Trade)　(3 credits)
The graduation project (International Trade) is a summary and application of the courses in this major. Students are expected to apply the professional knowledge and skills they learned to solve the actual problems, or to analyze strategies and policy impacts of international trade. In this course, a group of four students will conduct a research project under the supervision of an assigned academic advisor, and write a full report to submit for performance evaluation.

Business Analytics

Introduction to Business Analytics　(3 credits)
Data can be used to examine performance in the key areas of an organization, such as sales and marketing, operations, customer services, and security. Therefore, it is essential for an organization to base on these data as essential evidences to highlight what is the most and least effective driving change to make managerial decisions. Business analytics aims at using the ever-increasing amount of data an organization has available internally and externally to improve insight into their business and to drive better, more focused decisions. This course aims at introducing the fundamental concepts of business analytics, with focuses on modeling and how computer models support managerial decision making. This course emphasizes both the managerial and technical aspects of business analytics. Regarding the managerial perspective, this course will use real-world business cases to demonstrate how important business analytics is in contributing to organizations’ decision making. Models are emphasized because models can be invaluable tools in managing and understanding the complexity and risk inherent in many business problems. Models have become an increasingly important part of business at all levels from daily operations to strategic decision makings.

Data Structures and Database　(3 credits)
This course aims at providing students with the fundamental knowledge of data structures and algorithms. This course also emphasizes the concepts of data models, principles and practical skills of developing and managing databases, focuses will be put on relational database design, concepts and principles of relational database management systems (RDBMS). Microsoft Access and Excel will be the major development tools for database management systems development. Structural Query Language (SQL) will be introduced as data definition language (DDL) and data manipulation language (DML). When completed the course, students should be able to build and manage a relational database management systems for one of the major functions of an organization.

Data Mining　(3 credits)
Data mining is the process to extract information from a data set and transform it into an understandable structure for further use. The goal of this course is to introduce students to the current data mining theories, practices, tools and techniques. The key objectives of this course are to introduce the fundamental concepts of data mining and to provide extensive hands-on experience in applying the concepts to real-world business applications. The core topics of this course include classification, clustering, association analysis, and anomaly/novelty detection.

Decision Analysis in Business　(3 credits)
This course provides an introduction to the most commonly used decision methods in business analytics. Topics include decision theory, decision support analysis, statistical decision support, information and knowledge management, artificial intelligence and expert systems, operations research and optimization, multi-objective decision analysis, uncertainty decision analysis, and strategic decision analysis. With extensive case studies, students are encouraged to apply the decision methods to analyze and solve practical problems in business management.

Business Forecasting　(3 credits)
The principal goal of this course is to study a variety of business forecasting techniques (Time series analysis, smoothing methods, decomposition modeling, regression analysis, Box-Jenkins (ARIMA) models and etc.) and learn how to use computer software packages (Minitab and SPSS) to solve realistic problems. The emphasis is on the application of techniques by management for decision making. Hands-on experience with forecasting modeling software, Minitab, will be offered.

Game Theory in Business　(3 credits)
Game theory is an introductory subject of the Business Analytics Bachelor. This subject is one of the standard economic analysis tools, including perfect information static game, perfect information dynamic game, imperfect information static game and imperfect information dynamic game. By a large number of examples, the subject provides students with a lot of applicable knowledge.

Electronic Commerce　(3 credits)
This course will introduce the concept, application architecture and related technology development of e-commerce, including B2C e-retailing, online marketplace, B2B enterprise collaboration, new e-commerce applications, e-supply chain management, e-customer relationship management, e-payment, e-commerce security management. This course will particularly focus on the principles of business and management practices in E-Commerce, and guide students to understand and discuss the key issues in e-commerce through variety of real-world cases.

Graduation Project (Business Analytics)　(3 credits)
Graduation project (Business Analytics) is an important course to train students how to use fundamental theory, basic knowledge and professional skills in business analytics to solve related practical problems, which is a further study stage. This project enables students to make the best of the professional knowledge with four-member teamwork, and improve their ability to deal with real issues.

Business Management

Brand Management　(3 credits)
The brands that a firm has invested in and developed over time are typically their most valuable assets. This course aims to introduce all brand related concepts, and related brand management strategies. After learning this course, student should get to know about branding theories and findings on how firms manage brands.

Supply Chain Management　(3 credits)
This course introduces basic concepts, strategies and applications of Supply Chain and Logistics Management, including the relationship and differences between supply chain and logistics. It focuses on application of theories of supply chain management, so plenty of case studies are used for guiding students how to apply related theories to real situation and to help them solve real supply chain management problems.

Financial Management 　(3 credits)
This course is designed to provide a reasonably complete perspective, at an introductory level, of main theories and essential decision-making methodology in corporate finance, such as arbitrage pricing theory (APT), the efficient market hypothesis (EMH), option valuation, corporate long-term financing policy, securities issue methods, dividend policy, short-term financial planning, corporate financial pressure etc. The course integrates classic theories and practical business cases so that equips students with the theoretical knowledge of corporate finance and the intellectual skills to work in the financial services sector in a critical way.

Cost and Management Accounting　(3 credits)
This subject introduces the main functions of cost and management accounting: for the beginning of each period, management accountant helps all levels of managers prepare the budget, including the initial budget preparing, implementing budget, management control, and variance analysis between actual results and budget numbers; Each level of managers have to make a variety of decisions, such as short-term decision making and the way of implementing the decision, the different types and methods of long-term decision making, and pricing decision; Using examples form real companies, it further illustrate more accurate methods of cost allocation.

Electronic Commerce　(3 credits)
This course will introduce the concept, application architecture and related technology development of e-commerce, including B2C e-retailing, online marketplace, B2B enterprise collaboration, new e-commerce applications, e-supply chain management, e-customer relationship management, e-payment, e-commerce security management. This course will particularly focus on the principles of business and management practices in E-Commerce, and guide students to understand and discuss the key issues in e-commerce through variety of real world cases.

International Trade Practice　(3 credits)
This course explains the basic management knowledge and skills in international trade practice, including how to negotiate and how to sign contracts of international trade, as well as risk controls and operation management during the contract implementation process. This course covers topics such as international trade price terms, international settlement and payment method management, as well as international transportation and insurance.

Human Resources Management 　(3 credits)
This course aims to combine employees’ professional competence with organizational HRM practices for better organizational effectiveness. Besides the basic introduction for HR functions, this course also integrates the HR practices in the organization, organizational behavior and related management theories for employee management. The contents include: organizational strategic goals with HR practices, related practices for organizational HR planning, the impact of industrial environment to HRM practices, job analysis, compensation and benefits, reward systems, performance management and international human resource management.

Graduation Project (Business Management)　(3 credits)
The graduation project (Business Management) is a summary and application of the courses of business management. The students are expected to apply the professional knowledge and skills they learned to solve the actual problems of business management. As a team, four students work together to finish the graduation project so that they can improve their practical ability to do business management.

Major Elective Courses

Major Elective Courses

Accounting

Corporate Governance　(3 credits)
Corporate governance emphasizes how corporations are managed and involves a set of relationships between a company’s management, its board, its shareholders, and other stakeholders. This course reviews the fundamentals of corporate governance from a variety of angles – agency problem, ownership structure, incentive mechanism, and the role of the board of directors, controlling shareholders, senior management, and other stakeholders. It provides an introduction to the scientific evidence regarding corporate governance practices and economic performance. Cases and examples will be presented during the lectures and for team discussion. The course aims to provide students with an in-depth understanding of the concepts, issues, and practices in corporate governance, as well as foster students comprehending the governance structure and the operating models of modern corporations.

International Accounting　(3 credits)
This course focuses on the financial accounting principles of different countries from an international perspective. It includes comparison and analysis of various accounting principles, how to convert between different accounting principles, how to combine financial statements of multinational corporations. At the same time, it discusses the accounting treatment of international business and hedge accounting of foreign exchange risk.

Forensic Accounting　(3 credits)
This course discusses forensic accountants’ role in contemporary economics. It will include fraud detection and investigation methodologies, the loss of profit analysis, and various litigation support services, as well as basic legal concepts of expert evidence at the trial. Students will also master basic models and skills to quantify the economic damages. Through the learning of this course, students should be able to understand the existence and the causes of fraud, investigate types of corporate frauds, discuss detection and anti-fraud techniques and at the same time improve the corporate’s abilities to identify potential frauds.

Auditing Practices　(3 credits)
Designed to continue and deepen the course of auditing, this course will focus on the practical applications of financial statement auditing and other assurance services. This course is crucial for students who intend to obtain accounting qualifications and enter the accounting industry. As audit planning, evidence collection, audit results assessment, and reporting are required in the auditing process, this course will review the auditing process and requirements under different events and transactions and pay attention to the effects of information technology on auditing. Audit planning and audit opinion will be the focus of the discussion, which will guide the students to understand the practice of auditing in practice. Discussions will be set in class and focus on the assessment of internal control of listing firms' auditing and other assurance services, including business fraud investigation, internal audit, information system audit, and compliance audit.

Accounting Simulation Practices (3 credits)
This course introduces how to use accounting software, in the computer environment, to complete the accounting operations and bookkeeping conforming to accounting principles. The practices include recording of accounting cycles of service/merchandise companies, bank reconciliation, accounting vouchers and budgetary system, accounts receivable/payable system, payroll system, financial statement analysis, departmental financial analysis, corporate and partnership financial system, as well as the establishment of chart of accounts and financial accounting system.

International Taxation　(3 credits)
The overall objective of the course is to explore the fundamental difference between the US tax law, PRC China tax law, and other major country’s tax laws. It also introduces the different country tax treatment of the international income of their citizens, residents, and domestic corporations. This course has the following objectives:
1) To familiarize the students with the tax legislation of various countries. 

2)To provide students with the knowledge of various countries' tax rules, which govern a variety of business entities from the establishment to the dissolution.
3) To discuss how the PRC China and US tax law deal with the international business activity of their citizens, residents, and domestic corporations.

Advanced Management Accounting　(3 credits)
 With an important role in strategic management, this course serves as a new type of accounting for strategic comparison, selection, and strategic decision-making. It is the extension and penetration of management accounting to strategic management. Specifically, it refers to the accounting professionals use specific skills to provide the related internal information, market information, and competitor information for their organization. It uses analysis, comparison, and selection to help managers develop and implement strategic plans for obtaining competitive advantages. This subject connects management accounting with strategic management and help students to learn that how strategy adapts for the request of business development and how to meet the demands of strategic information.

Internal Control and Risk Management　(3 credits)
This course gives a broad introduction to the theories and applications of internal control, risk, and risk management. It aims to provide theoretical supports and suggestions for various types of corporations on risk management and internal control. Through lectures and case studies, this course aims to
1. Provide students with knowledge on the implication of internal control and risk, as well as the development of risk management.
2. Enable students to understand and grasp the instruments and techniques of risk management.
3. Enable students to understand and grasp the risk management techniques for different layers within a corporation.

Special Topics in Accounting　(3 credits)
This course emphasizes the introduction of the latest achievements in accounting research. Through analysis of the latest academic papers in accountancy, this course offers students a chance to deepen their understanding of the accounting body of knowledge. At the same time, the course provides research methods for those students ready to pursue further study in the accounting field.

Internship (Accounting)　(3 credits)
This course offers senior students opportunities to obtain work experience in all areas of the accounting field through an internship during the student’s summer break of the final year or last semester. Internships are advised through close co-operation between the university and the employer. After completing the internship, students must submit an internship report in writing.

Finance

Behavioral Finance　(3 credits)
This course introduces formulating and clarifying a general understanding of Behavioral Finance, it provides the general idea of conventional finance and how to challenge this conventional finance and explain some particular phenomena with behavioral finance theory. This course aims to provide a new consideration of financial decision-making in a new light after they finish the module.

Money and Banking　(3 credits)
This course focuses on introduction of financial operation regulations and its relation to macroeconomic conditions. Money and Banking as a vital course studies the important issues related to the field of money and banking, which include money and payment system, risk-structure and term-structure of interest rates, foreign exchange markets, structures of financial markets, commercial banks and central banks, money supply and monetary policies as well as special issues of international financial crisis.

Insurance　(3 credits)
Risk was born at the dawn of human history and will coexist with our society. The need of risk management generates Insurance. This course first provides students with the knowledge on risk history, risk types and risk essentials. It then introduces the necessity, application and development of risk management and insurance. This course also sheds light on practice by introducing to students the development of insurance industry and the operating mechanisms of commercial insurance companies.

Bank Management　(3 credits)
This course introduces the concepts, the structure of bank management and technology related to innovative financial products.  The topics include government financial policy and regulations, bank organizations and structure, establishment of new banks or service, bank financial statements, bank performance evaluation, risk management, liquidity and reserves management, management and pricing of deposits services, management of non-deposits liabilities, capital management, credit policy and process, corporate credit and pricing, consumer credit service, merger and acquisition, and international banking.
This course pays special attention to the principles and practice of commercial bank operation and management. Through practical case discussion and analysis, students are guided to apply the knowledge they have learned to practice.

Financial Risk Management　(3 credits)
This course covers the basic concepts of identifying, measuring and managing financial risks, such as market risks, credit risks and operational risks. The course help students to understand how large-scale complex risk can be qualified, architected and managed. Topics include Value at Risk, Monte Carlo simulation, scenario analysis, stress testing, hedging.

Financial Marketing　(3 credits)
This course introduces the concepts, structure and related technology of financial marketing with topics including financial marketing environment, financial service consumers, identifying and targeting financial respective, development and management of financial products, branch networks and distribution, technology-driven distribution channels, pricing of financial services, financial service promotion, consumer retention and loyalty, relationship marketing, corporate financial service marketing, and financial projects. The course stresses the theories and practices of financial marketing and conducts students to apply knowledge they studied in the real situations through the real case discussion and analysis.

Real Estate Finance and Investment　(3 credits)
This course is an introduction to the most fundamental concepts, principles, analytical methods and tools useful for making investment and finance decisions regarding real estate. This course exposes undergraduate students to the fundamentals of real estate finance, economics and the development decision-making process. The primary objective of this course is to help students gain insights into the fundamentals underlying real estate markets and develop an analytical framework by which students can make sound real estate investment decisions. The main emphases of the course are on theory, concept building, financial modeling, and practical application.

Special Topics in Finance　(3 credits)
This subject covers the theoretical developments and the practice of finance. The theory-related topics present the latest academic achievement and development trends in the field of finance. The practice related topics introduce the current important financial events in China and worldwide, as well as applying the financial theories to apply these financial events in depth.

Human Resource Management

Stress Management　(3 credits)
This course is designed to provide students with knowledge and practical skills in the area of stress management. Four major parts constitutes the whole learning process: (1) Understanding stress; (2) Learning stress coping strategies; (3) Managing negative emotions and moods; (4) Developing strategies for effective communication, conflict resolution, time management, and so on. The course focuses on both theoretical perspectives and practical skills for students to gain a deep understanding of stress related issues, as well as develop corresponding strategies coping with stress, dealing with personal and interpersonal issues in life and work.

Sociology　(3 credits)
This course aims to use survey research methods to help students realize and explain the social behavior and phenomena that happen in our daily life. Topics include the design of social research, measurement, collecting data, data management, data analyzing and interpreting, and reporting the research. The course will guide students step-by-step through the theories and empirical data to finish a systematic study related to a social issue with general interest.

Career Development　(3 credits)
This course will enable the student to develop techniques and strategies for an effective job search and marketing themselves in their chosen fields. Emphasis is placed on the assessment of marketable skills, researching the market place, building a personal brand, developing a network of contacts, writing resumes, cover letters, and other standard means of correspondence used in the job search process. The student will be introduced to aspects of successful interviewing, including common interview questions and topics, professional appearance, and business etiquette, which can assist students in many areas of their career development.

Managerial Psychology　(3 credits)
This course will provide some critical theories, experiments and research results of general psychology, social psychology, cognitive psychology and positive psychology to the students. The Lecture will help the students acquire the knowledge skills through the way case study and teamwork in class. After class, the Lecture will also encourage the student read some classic reading materials and books of psychology that can help them know further about the knowledge of psychology. The essential parts of this course include that the relationship between personality trait and personal career development in workplace, the impact of employees’ emotions on the behaviors of employees, the impact of of employees’ emotional intelligence on their work performance, the effective communication skills in work place, adversity quotient, etc. These will not only help the student to know well his or her psychological status in the process of his or her academic career in MUST, but also can make the students do some positive self-perception and self-behavior interventions that can enhance the subjective well-being of the students. In real business world, the students can apply these knowledge and skills of the psychology improve their communication and collaboration in team work, and enhance their capability of leadership.

Innovation and Entrepreneurship (3 credits)
This course is designed to provide students with knowledge and practical skills in the area of entrepreneurship. The process of learning includes understanding and mastering these four-stage knowledge and skills: 1. Introduction of the entrepreneurial mind-set and the entrepreneurial revolution; 2. The initiation of entrepreneurial ventures; 3. The development of entrepreneurial plans; and 4. The growth, valuation and harvesting of entrepreneurial ventures.

Principles and Practices for Public Relations　(3 credits)
Public relations (PR) refers to the process that an organization use various means of communication to build mutual understanding and dependence relationship between the organization and the public, and establish a good image and reputation through two-way information exchange in the public in order to achieve organization's own goals.
This course mainly introduces the theoretical basis and operational practice of public relations. Through the study of the operation, concept and application of public relations, this course cultivates students' knowledge of public relations programs and complex level, and the ways in operation and management of the media, to develop the right attitude and personal communication skills in dealing with public relations, and the ability to analyze and solve the problems of public relations. This course is elective course for the students in human resources management or other interested students.

Ethical Issues in Human Resource Management　(3 credits)
The purpose of the course is to communicate theoretical and practical insights and development in the fields of business ethics. The students major in Human Resources Management will learn the basic concepts and theories of business ethics: stakeholder-theory, corporate social responsibility, as well as individual moral philosophies. It facilitates students with the knowledge and skills required to diagnose different behavioral situations, and the necessary techniques to achieve personal integrity and social responsibility. This course divides the ethical decision-making process into six steps to give proper attention to such things as facts, ethical issues involved, stakeholders, alternatives and consequences, and ethical principles in human resource management. The course is interactive with lecture, class discussion, and group assignments.

Strategic Human Resource Management　(3 credits)
In this course we hope the students to have the basic human resource management knowledge, and can analyze the relationship between corporate strategy and human resource management functions combined with the external environment. Besides introducing the basic functions of human resource management, but also we will discuss enterprises actual operation issues with organizational theories. Including: organizational structure and design, corporate strategy, the basic practices of human resource management practices which can support corporate strategic goals, enterprise planning related to human resources management system; environmental impact of industrial human resources management systems, job analysis, pay and benefits system, reward system, performance management and so on.

Special Topics in Human Resource Management　(3 credits)
Special Topics in Human Resource Management aims to help students confirm the "people-oriented" the basic concept, and explore modern HR practices in the modern market economy and changing environment for establishment of employee-oriented human resources selection, development, motivation, and mobility mechanism and practical approach. This course focuses on contemporary human resource management theory and practice such as organizational innovation, change leadership, human capital; teamwork, layoffs, green human resources, electronic human resource management and so on.

Internship (Human Resource Management)　(3 credits)
Internship is a project after the completion of the students' basic professional and elective courses to help students familiarize the reality of human resource management system and operational management processes. Internship can help turn the theory of knowledge to the practice, learn new knowledge and make preparations for their career development.

Marketing

Customer Relationship Management　(3 credits)
This course introduces the concepts, methods, typical cases and process of customer relationship management (CRM) in the modern global business administration. Topics include the nature of CRM, customer differences, information technology to collect customer data, the CRM data warehouse, customer loyalty, customer retention strategies, win back and acquisition strategies, sales force automation and automated customer service centers, data mining, on-line analytical processing, and information presentation, measuring customer satisfaction and loyalty etc. This course stresses the principles and practices in customer relationship management, and leads students to discuss and help them understand the key issues in customer relationship management by plenty of case studies.

Sales Management　(3 credits)
This course systematically elaborated on managing the sales business, sales planning, sales force, sales channel and sales targets, etc., which enables students to fully understand and master the knowledge, methods, tools and cases of sales management. After the completion of this course, students are able to acquire the essential core competence of sales managers, and apply the specific sales management tools to deal with issues including budgets, sales forecasts and sales territory design, etc.

Business to Business Marketing　(3 credits)
This subject relates to business-to-business marketing and management. On the basis of case studies, students will learn deeply in the understanding of customer relationship, innovative marketing, market expansion, and market localization in international markets. At the end of the course, students will be helped to build a global marketing management mental map.

Strategic Marketing 　(3 credits)
This subject relates to the basic concepts of strategic marketing, marketing management, channel plans and target market selection. Based on actual case studies, students will be able to outline a written strategic marketing plan that dictates what type of marketing programs it will use during a given time frame and how those programs will be implemented.

Non-Profit Marketing　(3 credits)
Macao is well known as “the city of social society”. Almost every local resident has joined a social group and got involved in the activities. However, Macao is lack in management professionals for local social societies, especially there has been a rising demand for improvement of the management and operations of these organizations. The course will introduce the fundamental knowledge and skills of non-profit marketing, including topics about NPO's marketing environment, marketing planning, marketing research, marketing strategy and marketing management and the prospect of nonprofit organization marketing. This course will adopt a mix of lecture, discussion and reports to provide the students relevant training. Upon successful completion of the requirements for this course, students will be able to understand how the marketing of Non-Profit organizations differs from marketing of business. They will understand how marketing contributes to success in modern Non-Profit organizations. Especially, they will be able to define, explain and illustrate some of the frameworks and approaches that are helpful in Non-Profit marketing;

Digital Marketing　(3 credits)
Digital marketing is an elective course for undergraduate students in marketing major in Macao University of science and technology. With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-understand digital marketing. This course will provide a solid foundation in the key concepts and issues covering the digital strategy development, implementation and practice. Students will learn these topics through readings, case studies, group projects, exercises, and written examination.

Special Topics in Marketing　(3 credits)
On the basis of the Undergraduate Teaching of Marketing, this course will introduce the new dynamic and new achievements of the development in marketing area, which is used to help the students master the forefront content of the subject development, enhance the analysis of marketing perspective, and the ability in application and planning, as well as lay more solid foundation for students to work in the practical marketing management and theoretical study. This course mainly includes new topics such as relationship marketing, green marketing, and media marketing in the field of marketing, etc.

Internship（Marketing)　(3 credits)
This course allows the students enter into the marketing management of enterprises or departments for internship on the basis of the students’ completion of all core courses and parts of marketing courses in business school. The internship can further expand the study of the marketing knowledge and skills, promote students familiar with marketing strategies and skills, combine the theoretical knowledge and technique that students learned in the classroom with management practices in each department of enterprise, which is applied to solve the actual problem of practical marketing management, and at the same time stimulate the potential of students through various channels, cultivate their ability to communicate and work independently as well as the spirit of cooperation and teamwork, therefore, the employment opportunities for students will be increased in the future.

Supply Chain Management

Risk Management in Business (3 credits)

This course introduces the foundations of risk management, including the definition of risk, the relations between risk and decision making, and risks in contemporary supply chain management. In addition, this course demonstrates the risk management techniques based on management information system to identify, analyze, mitigate and control risks. This course aims to guide student to study risk management incorporating with basic management principles and up-to-date case studies. The students are able to use the relevant risk management technique to design a resilient supply chain.

Research Methods and Simulation (3 credits)

This course is an introduction to agent-based modeling (ABM) and simulation. Its major objective is to teach students to complete a research study using computational simulation method, starting from research topic selection to simulation world implementation. Students are also required to conduct data analysis and interpret their results. NetLogo, an agent-based modeling tool, is the major software being used in this course. After finishing this course, students will be able to program simple models for a research project or the bachelor thesis.

3D Simulation and Applications in Supply Chains　(3 credits)

This course enables students to deal with real issues in warehousing and distribution with the support of 3D technology. Specifically, it introduces the supply contract, customer complain solutions, in-stock operation (e-label, light-duty rack, multi-tier rack), and distribution

Smart Logistics System and Applications (3 credits)

By entities laboratory, the course introduces automatic warehouse equipment, automatic warehouse technology, automatic sorting technology, and automatic warehouse control and design. The students will learn warehousing operations, such as pallet rack, electronic tags, light shelves, automatic vertical library, etc.

Service Management and Innovation 　(3 credits)

This course is designed to facilitate BBA students the understanding of basic concepts of service management and innovation. The course aims at equipping students the capabilities to understand and apply service management and innovation knowledge to support organization’s objectives. Different facets of service management and innovation will be covered in this course. This course is designed to discuss business model of service management and innovation, online market, electronic marketing, service management and innovation collaborative design, emerging applications of service management and innovation, supply chain in service management and innovation, CRM in service management and innovation, online payment, information security, etc. This course put emphasis on the business principles and management practice. Many service management and innovation cases will be discussed in this course. Students will know how to collect data, analyze data and propose feasible solutions for the companies.

Supply Chain Finance　(3 credits)

This course is designed to give the students the concepts and applications of Supply Chain Finance. To accomplish this, lecture material includes detailed examples, solved questions, and cases studies in: supply chain management and financial performance, supply chain management evolution, supply chain finance innovation in trading, operation management, logistics management, banking and e-business, and risk management in supply chain finance. The subject has a great inspiration to decision makers in the financial sector, commerce, banks, internet companies and other participants in supply chain.

Special Topics in Supply Chain Management I　(3 credits)

This course focuses on the current supply chain frontier problems, including the concepts of supply chain and logistics management, application strategy, etc. Hence, in the teaching process, a large number of cases and research papers are discussed to help the students to understand the similarity and differences of the problem solving in academic and industrial area. During this course, the students’ ability will be enhanced to analyze and process supply chain issues.

Special Topics in Supply Chain Management II　(3 credits)

This course, based on the core course titled with “Supply Chain Management”, extends some popular fundamental topics, such as inventory management, logistics network design, distribution system, customer value, and more integrated topics, such as strategically, information value, supply contract, purchasing and outsourcing, product design, and risk management. It provides a lot of case studies to help students to understand its natural meaning, master its analytical skills and tools, and improve their ability to solve related problems.

Internship (Supply Chain Management)　(3 credits)

The internship program (Supply Chain Management) is a mentored working experience for students. The students will have the opportunity to deal with real-world issues in supply chain management, and improve their ability to analyze and solve real problems. This program will help students to adapt the social demand and work independently when they graduate.

Information Systems

IT Governance and Enterprise Architecture　(3 credits)

This course introduces the frequently used information systems in the organization, including information government and enterprise architecture, customer relationship management system, supply chain management system, etc. Students can learn knowledge of these enterprise resource planning related systems. It will use SAP systems or other ERP systems to introduce IT governance and enterprise. Students will have opportunities to use real ERP systems to practice and understand different applications in different industries.

Service Analysis　(3 credits)

This course introduces the most commonly used theory and methods in service analysis. Topics include theory of service behavior, service analysis and support, statistics and service support, information and knowledge management, artificial intelligence and expert systems, operations research and optimization, multi-objective service analysis, uncertain and strategic service analysis. With extensive case studies, students are encouraged to apply the service analysis methods to analyze and solve practical problems in business management.

Innovation Management 　(3 credits)

This course is an introductory subject in the field of Information Systems. It is one of the practice-oriented courses, including entrepreneurship, business environment analysis, business process analysis, etc. By a large number of examples, the subject provides students applicable knowledge.

Digital Market and Customer Relationship　(3 credits)

It is an introduction course for Information System undergraduate students. Information construction is necessary for improving business competitive. This course provides solutions for information construction. It tries to build a correct understanding for digital market and customer relationship from a practical perspective. It explains principles, design and application of digital market and customer relationship. Under the challenging situation, a widely accepted theory needs to be updated continuously or improving business competitive. By only improving internal process, manufacturing standard are not enough to face current market. But the use of digital market and customer relationship software could optimize business internal operations and improve business management through applying functional collaborative technology.

Service and Information Management　(3 credits)

This course introduces the process of extracting and transferring information into a comprehensive structure from a series of data. The aim is to introduce the theory, practice, tools and technology in data collection. The major purpose of this course is to introduce the concept of data collection which offers extensive practical experience to the business applications in the real world. The main focuses of this course include classification, clustering, correlation analysis and outlier detection.

Information Product and Service Design　(3 credits)

This course aims to introduce basic concepts of information products, service design and algorithms. Specifically, it provides the definition of data models, principals, real technologies to manage and develop information products and service design. It emphasizes the concepts and the principals of relating information products and service design. Access and Excel are main tools to analyze management systems in information products and service design. Structured query language is used to define data language and operations. It enables students to develop a management system of relationship data.

Special Topics in Information Systems I　(3 credits)

This course introduces the up-to-date trends in information systems fields, e.g. Internet of Things (IoT), social media, mobile commerce, cloud service, etc. By reading papers and cases, students can know the development of information systems, understand the application conditions and provide solutions to the enterprises. Furthermore, it will cultivate students’ information system competences, including information retrieval, information ethics, and information security. The important topics will be addressed and group discussions are required. Students will capable to use most of information systems and have the abilities to apply the newest trend and knowledge in team presentation.

Special Topics in Information Systems II　(3 credits)

This course focuses on the planning and development of information systems, emphasizes the frontier and practical application of software. It will also distinguish and describe the roles of module systems in information systems. The application and future development of information system will be discussed. Students shall apply the information planning techniques and master the future development and application of information system.

Internship (Information Systems)　(3 credits)

The internship program (Information Systems) provides mentored working experience for students. The students will have the opportunity to deal with real-world issues in information systems, make best use of theoretical knowledge, methods and technology, and improve their ability to analyze and solve real problems. This course will help students to fit the social demand and work independently as soon as they graduate.

Business Analytics

MICE Business Management　(3 credits)

Under the influence of economic globalization, the economic and cultural exchanges between countries and regions of the world become extremely frequent. One kind of new economic form - exhibition economy has become the new growth point of the national economy in many developed countries in the world. The course includes the theoretical basis of the convention and exhibition management, the organization of the Convention and exhibition management, exhibition project management, exhibition site management, exhibition advocacy organization and promotion management, subsequent administration of exhibition, exhibition human resources development and management, exhibition financial management, convention and exhibition venues and facilities management, exhibition logistics management, etc. Through a large number of cases discussion with the students’ participation in the learning process, theory and practice are combined with each other.

Systems Analysis and Design　(3 credits)

This course is designed to facilitate students to have the understanding on system analysis and design. The course introduces various types of information systems, system design procedures and the concepts. Students will be equipped in understanding the methods in system analysis, system design, modelling and programming that can help in system analysis and design. Various business cases will also be included in the course. The emphasis of this course will be given on system design and system analysis that can help organization to build and manage better systems.

Information Systems Auditing　(3 credits)

“Information Systems Auditing” combines the knowledge of management information systems (MIS) and auditing to meet workforce demand. This course refines the understanding of audit plan development, analyzing and resolving accounting system problems, communicating accounting and information systems audit, and evaluating information systems security controls. Techniques in the areas of information technology auditing, financial auditing, systems development, technical communication, and information security management will be included in this course.

Enterprise Resource Planning　(3 credits)

This course provides an information systems perspective to Enterprise Resource Planning (ERP) systems. Students will develop the skills needed to support the implementation and maintenance of ERP systems and gain an understanding of the strategic implications on the real-world business. Topics on the latest ERP solutions which include: business information warehouse, business objects, business intelligence, customer relationship management, advance planner and optimizer, solution manager and, net weaver components will be included in this course.

Project Management　(3 credits)

This is an introductory course of project management, the topic of this course involves organizational context, project selection and portfolio management, leadership and the project management, scope management, project team building, conflict and negotiation, risk management, cost estimation and budgeting, project scheduling and critical path, resource management, project evaluation and control, project close-out and termination. Business cases will also be discussed in the course.

Big Data　(3 credits)

This course is designed to facilitate students the basic techniques of data science, that included prominent algorithms used to data mining (e.g., clustering and association rule mining), and statistical modeling (e.g., linear and non-linear regression). The objective of this course is to ascertain that the students know the fundamental techniques and tools used to design and analyze large volumes of data. Lectures and lab exercises will be provided to enhance the understanding of the underlying concepts of data analytics.

Special Topics in Business Analytics I　(3 credits)

Blockchain have attracted much attention in recent year as it is being taken as a new generation of technology that can lead the fantastic potential applications in different fields. This course will introduce the key technological mechanisms behind blockchains, such as the consensus algorithms, distributed ledgers, and cryptographic tools. It focuses on the applications of blockchain in different areas in business, government, and other social services. Typical blockchain structures and cases in real-world applications will be discussed. In addition, the course will also introduce some of the legal and regulation issues related to blockchains.

Special Topics in Business Analytics II　(3 credits)

This course focuses on the topics of development of business analytics, with emphasizing the frontier and practical application of software. This course will also describe the roles of module systems in organizations. The application and future development of business analytics will also be discussed. Students shall be able to apply the fundamental methods and techniques in business analytics, and master application of business analytics after completion of this course.

Internship (Business Analytics)　(3 credits)

Upon completion of a certain number of core and elective courses, students may join the business analytics related department of a firm or an organization as intern. During the internship, the fundamental knowledges, methods, and managerial techniques will be combined and applied in solving the firm’s issues. After completion of the internship, students may adapt the needs of society as soon as possible after graduation and be able to work independently.

International Trade

WTO and International Trade Regulation　(3 credits)
International Trade Regulation refers to the exchange of goods, technologies, and services between countries, as well as the related legal relationships. It covers the Convention, Rules and Customs on international trade, but also contains domestic laws, policies, orders and regulations concerning foreign trade. Taking the procedure of international sales of goods as the main theme, the course introduces commercial legal knowledge related to international trade. Convention, Rules and Customs are also contributed to reveal the legal environment of international sales of goods, commercial disputes, and dispute settlement between countries.

Multinational Corporation Management　(3 credits)
Multinational management will focus on the opportunities and challenges of globalization. It will examine the emergence and management of cross-cultural and management issues in the international market. The purpose for undergraduate learning is to enable students to better analyze and understand the opportunities and challenges faced by multinational corporations, when they pursue international expansion and facing the international competitors. This subject will be of particular concentrate on the global competition by using different methods and core analytical tools.

International Business Negotiation　(3 credits)
This course focuses on experiential learning and role-playing simulations in international business negotiations. The course covers the basic elements in cross cultural negotiations through lecturing, assigned readings and class discussions. Students participate in a number of interactive sessions that involve assigned roles in business negotiation simulations.

Trade Financing　(3 credits)
This course introduces concepts and structure of trade financing, and financial innovation-related skills of trade financing, which includes financial system (financial institutions and financial markets), analysis of financial policy and regulations, instruments and operations of trade finance (working capital financing, bills financing, Bank’s Acceptance bills, commercial paper guarantee, export financing, import financing, letter of credit, financing and forfeiting for B/A under domestic and international letter of credit, factoring and financing for account receivables), innovative financial products, processing and risk management of trade financing. The course especially focuses on theory and practice of trade financing, and directs students to apply knowledge they learned into the reality through actual case study and analysis.

International Trade Practice Simulation　(3 credits)
This course is an advanced course of international trade practice. Based on the transaction process of real international trade activities, this course combines the basics of trade management and an operation-simulating software. It has covered all the basic skills for international trade practices. Providing simulated practices in five basic business areas, namely, transaction preparations, negotiations, signing contracts, implementing contracts and after-services, this course effectively trains students to combine the practical knowledge and analytical skills, to master the basic management skills for import and export transactions.

Econometrics　(3 credits)
This course is an entry-level econometrics course, focusing mainly on estimating linear regression models, and on problems commonly encountered in estimating such models, and on interpreting the estimates from such models. This course introduces the linear regression model and discusses estimation and testing under (mostly) ideal conditions.

Special Topics in International Trade　(3 credits)
Special Topics in International Trade cover international trade theory and practice. The international trade theory part will introduce new topics in the development of international trade, such as the latest developments in international trade in services, MNC theory, the frontier of international trade; the latter part will introduce the status of the current world trade development in China, and the application of international trade theory such as FTA, TPP and other trade events for further analysis.

Internship (International Trade)　(3 credits)
This course provides the seniors with opportunities of internship on international trade, during the summer vacation or the last term. It requires close communication between University and employers. The formal internship report would be obliged to submit after the internship.

Major: Business Management

Money and Banking　(3 credits)
This course focuses on introduction of financial operation regulations and its relation to macroeconomic conditions. Money and Banking as a vital course studies the important issues related to the field of money and banking, which include money and payment system, risk-structure and term-structure of interest rates, foreign exchange markets, structures of financial markets, commercial banks and central banks, money supply and monetary policies as well as special issues of international financial crisis.

Managerial Psychology　(3 credits)
This course provides an introduction to the study of topics related to happiness and the positive aspects of human experience. The first part of the course will focus on the basic areas of research in positive psychology and the methods that researchers use to study happiness, while the second half will broaden the focus to include big-picture issues and real-world application.

Digital Marketing　(3 credits)
With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for marketing graduates to be well-understand digital marketing. This course will provide a solid foundation in the key concepts and issues covering the digital strategy development, implementation and practice. Students will learn these topics through readings, case studies, group projects, exercises, and written examination.

Enterprise Resource Planning　(3 credits)
This course provides an information systems perspective to Enterprise Resource Planning (ERP) systems. Students will develop the skills needed to support the implementation and maintenance of ERP systems and gain an understanding of the strategic implications on the real world business. Students will learn on the latest ERP solutions which include: business information warehouse, business objects, business intelligence, customer relationship management, advance planner and optimizer, solution manager and, net weaver components.

Big Data　(3 credits)
This course is designed to provide the basic techniques of data science, that included prominent algorithms used to mine data (e.g., clustering and association rule mining), and statistical modeling (e.g., linear and non-linear regression). The objective of this course is to ascertain that the students know the fundamental techniques and tools used to design and analyze large volumes of data. Class lectures and lab exercises will be provided to enhance the understanding of the underlying concepts of data analytics.

International Trade Practice Simulation　(3 credits)
This course is an advanced course of international trade practice. Based on the transaction process of real international trade activities, this course combines the basics of trade management and an operation-simulating software. It has covered all the basic skills for international trade practices. Providing simulated practices in five basic business areas, namely, transaction preparations, negotiations, signing contracts, implementing contracts and after-services, this course effectively trains students to combine the practical knowledge and analytical skills, to master the basic management skills for import and export transactions.

Internship (Business Management)　(3 credits)
This course asks the students enter into the business management departments of any companies for internship on the basis of the students’ completion of all core courses and parts of major courses in business management. The internship can further expand the study of the knowledge and skills in business management, combine the theoretical knowledge and technique that students learned in the classroom with management practice to solve the actual problems of in business management, and stimulate students' multiple learning potential, develop their communication ability, independent working ability and team spirit, and increase students' future employment opportunities.